Raleigh-Durham-Chapel Hill, NC (1888PressRelease)
January 11, 2007 - CARY, North Carolina – January 10, 2007—Five Point Productions, a Cary, NC-based video production house, has overcome the odds and beaten out hundreds of competing entries to reach the top five in a national Super Bowl ad competition conducted by Frito-Lay brand “Doritos.” The team of young North Carolinians now finds itself in the Super Bowl spotlight and on the verge of having its production aired during Super Bowl XLI on February 4, 2007 as part of the nationwide “Doritos Crash the Super Bowl” competition.
Dale Backus, 21 and close friend Wes Phillips, 22 are North Carolina natives who recently founded Five Point Productions along with Barrett Phillips and Nick Dimondi.
The 30-second spot, entitled “Live the Flavor,” is a 30-second romantic comedy that also features Dale’s wife Cori. It was produced in just four days with a total expenditure of 12 dollars. The four are by far the youngest finalists in the competition, and as finalists have already been awarded a prize of $10,000. The team has also won a trip to the Super Bowl in Miami, where the winning entry will be announced and aired during the game.
“To think that we’ve produced a twelve dollar potential Super Bowl commercial just blows my mind,” said Wes Phillips.
To vote for this entry, visit www.crashthesuperbowl.com and vote for “Live the Flavor”.
For more information and a behind the scenes look:
Frito-Lay official press release: www.prnewswire.com/mnr/fritolay/26441/
Five Point Productions Blog: www.5pointproductions.com/doritos.html
MEDIA CONTACT
Wes Phillips
919.244.0760
Alt. Contact:
Dale Backus
Cell: 919.607.5850
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