(1888PressRelease)
March 29, 2009 - The insurance news website NoClaimsDiscount.co.uk recently covered this phenomenon and pointed out that although the economy is in a severe recession, insurance companies seem to be increasing their advertising spending with potentially frivolously expensive ad campaigns.
Some of the recent insurance company multi-million pound advertising campaigns include stars like Iggy Pop, Bruce Willis and Julian Barratt of the Mighty Boosh. For example, Aviva spent £9 million on an ad campaign informing the public they were dropping the Norwich Union brand name. Swiftcover.com recently spent £25million on an advertising campaign including the "King of Punk" Iggy Pop.
Insurance companies have also recently been discussing price increases and discouraging the public from using comparison websites:
The AA has been announcing they may raise premiums by 10 percent, acknowledging that for the industry to make an underwriting profit, a rise closer to 20 percent would indeed be needed.
Direct Line and Norwich Union have both been very outspoken about their dislike of insurance comparison websites with their television adverts pushing the message quite strongly that going direct to their websites is a far better option in their opinion.
According to the NoClaimsDiscount.co.uk news team it looks as if insurers are asking customers to become so mesmerised by celebrity advertisements that those customers may actually accept new premium hikes without searching for alternatives at the insurance comparison sites.
ABOUT NoClaimsDiscount.co.uk- NCD News covers insurance related news aimed at both the industry and consumers, providing a balanced look at developments that could affect its readership. You can find more information on the insurers covered in this article at http://www.noclaimsdiscount.co.uk/insurance/.
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