(1888PressRelease)
January 16, 2009 - With the collapse of the housing market, older Americans can’t sell their homes and move into assisted living. So in 2009, seniors, trapped in their homes are making a New Year’s Resolution to turn to in home care. New research shows it’s a cheaper alternative than other forms of senior care, plus now seniors are using the equity in their homes they can’t sell to pay for the service.
“So many of our seniors find that for this recession of 2009, in home care is a great solution when they need help but can’t afford an assisted living facility,” says Peter Ross, CEO and founder of Senior Helpers, the fastest growing provider of in home care. “We provide an answer to the senior care crisis the bad economy is creating. It’s a lot cheaper than the alternatives and they can use reverse mortgages or long term care insurance to pay for it.”
Consider This:
- The average cost for a private room in a nursing home is $76,000/year.
- The average cost for an assisted living facility, which provides meals and nursing care is $36,000/year.
- Continuing care communities require a contract in advance for a lifetime commitment from the community to care for the senior. Entrance fees range from $20,000 to more than $400,000. In addition, seniors pay monthly maintenance fees from $400 - $2500 or more.
- Independent Living facilities provide seniors with an apartment, meals, but no medical care. Rent can cost more than $4,000 per month or $48,000 a year.
In home care is about half the cost of the cheapest of these options.
The Solution:
Since 2002, the number of patients using in home care has grown by 20 percent and continues to increase. Plus, seniors can use the equity in their homes to pay for it. The average cost for in- home, non medical care is $18/hr. If you calculate care for four hours per day, five days a week, that adds up to only $19,000 a year.
“We’re helping seniors who are stranded in their homes by the economy to keep their dignity, their peace of mind, and their belongings by staying in their homes,” says Ross.
Local Hook:
A LOCAL COMPANY IS HELPING THOUSANDS OF FAMILIES IN YOUR CITY.
Six out of 10 U.S. families have a relative or friend needing long term care. 45 million U.S. households, many right in your city, provide care for an elderly loved one and as the economy worsens that number is expected to grow.
Senior Helpers allows senior citizens to hire a professional caregiver for a few hours a day; an affordable, dependable alternative for seniors stranded in their homes. The care giver provides non-medical services including cooking a meal, running an errand, or just keeping someone company. Senior Helpers has 260 franchises in 37 states.
TELL AN EMOTIONAL STORY WITH CONCRETE SOLUTIONS. WE CAN PROVIDE:
Interviews/photos/b-roll with families in your city whose elderly parents are stranded in their homes.
Interviews/photos/b-roll with parents who have moved in with their adult children.
Interviews with elderly care experts and in home care givers.
This story can touch a huge portion of your audience. We’ll develop the story for you and set up all the interviews and photo opportunities to tell a heartwarming, helping story in your community.
This is a way to educate your audience about a significant problem and solution during tough economic times.
About Senior Helpers
Senior Helpers connects professional caregivers with seniors who wish to live at home as opposed to a nursing or assisted living facility. The company has offices in cities throughout the country and offers a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for the client and peace of mind for the family. Senior Helpers strives to be the leading companion and personal care provider that offers dependable and affordable care.
For more information, visit www.seniorhelpers.com.
Media Contact:
Sue Yannello - syannello ( @ ) 919marketing dot com
919.459.8162 919.459.8168
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