(1888PressRelease)
January 26, 2008 - Report Buyer, the online destination for business intelligence for major industry sectors has added a new report which identifies the five key trends shaping the kids’ nutrition market in 2008.
“5 Key Trends in Kids' Nutrition 2008” which is available at http://www.reportbuyer.com/go/ NNB00022, advises that connecting to multiple trends is crucial to obtaining a market share in this lucrative market. It analyses key developments worldwide last year and draws on the 150-plus interviews conduct with industry executives each year to pick the five key trends marketers need to watch for.
The first trend that the report identifies says the labels "free-from" and "all-natural" have become mainstream. Additionally the second trend maintains that immunity and digestion represent the two biggest opportunities in the kids’ nutrition market, while Omega-3 remains a niche market.
Trend number four and five are related. While the former is concerned with the rapid growth and pulling in of big and little players in the healthy snacking section, the latter says there has been a refocusing on where the buck stops for children being overweight.
Authors of the report have lined up a wealth of data and case studies to illustrate the trends. They specifically highlight market events as case studies that are used as the basis for their trend predictions for this year. For instance they say Danone, which makes Actimel, took the No. 1 slot in kids' dairy. Additionally, Gluten-free products flourished in the US even as Unilever unveiled first kids' brainfood range.
“5 Key Trends in Kids' Nutrition” is an annual analysis of the key, long-term drivers in the business of kids' food and health and it has been published each year since 2001. The study sets out the successful and the unsuccessful strategies – and the reasons for success or failure.
5 Key Trends in Kids' Nutrition 2008” is available from Report Buyer.
Report Buyer product ID: NNB00022
About Report Buyer.
Report Buyer is a UK-based independent online store supplying business information on major industry sectors. These include the Automotive Industry, Banking & Finance, Energy & Utilities, Food & Drink, Telecoms and Pharma & Healthcare. The website now carries over 40,000 business information products, including market reports, studies and books. Report Buyer is the intelligent way to buy market research making it an essential resource for executives and information buyers worldwide. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. A regularly updated blog provides information on the latest market trends.
