(1888PressRelease)
February 03, 2008 - Piribo, the online destination for business intelligence for the biotech and pharmaceutical industry, has now added a new report which contains over 500 links to actual co-promotion and co-marketing contracts entered into by the world's leading biopharma companies.
“Co-promotion & Co-marketing agreements in Biopharma” which is available at
http://www.piribo.com/publications/deals_alliances/licensing/copromotion_comarketing_agreements_biopharma.html
reports that contract documents provide an insight into payment clauses and the details in terms of how payments are triggered, which will be beneficial to many smaller companies.
Authors of the report state that contract documents provide the answers to numerous questions about a prospective partner's flexibility on a wide range of important issues. Knowing a prospective partner's key deal terms in previously negotiated deals provides companies with critical insight about what negotiation terms to expect in new deals, they say.
The report also provides a detailed analysis of how and why companies enter co-promotion and co-marketing deals. It also highlights the trends evident in co-promotion and co-marketing deals since 2000 and reviews the merits and demerits of the various types of agreements that have taken place.
Analysts say that majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. They find that there are also numerous pure co-promotion/marketing deals where the products originator takes on a co-promotion/marketing partner in order to maximise a product’s presence in the market.
The study contains over 500 links to online copies of actual co-promotion and co-marketing contract documents as submitted to the Securities Exchange Commission by biopharma companies and their partners.
The report provides a comprehensive listing of the top 50 bigpharma companies with a brief summary followed by a comprehensive listing of co-promotion and co-marketing contract documents available in the public domain. Each deal title links via Weblink to an online version of the actual contract document, providing easy access to each contract document on demand. In addition, the contract document collection can be used offline and is available on CD-Rom.
“Co-promotion & Co-marketing agreements in Biopharma” is available in pdf format from Piribo.
Piribo product ID: CTP101
About Piribo.
Piribo is a UK-based independent online store supplying business information on the pharmaceutical and biotechnology industries. The website now carries over 6,000 English language titles including, market reports, studies and books and is the UK’s largest online biopharma information store. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. The company was established in 2004.
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