(1888PressRelease)
May 28, 2009 - In the first podcast released on Monday 25th May 2009, social media expert and Societal Web founder William Buist revealed that the current online world crossed language and cultural boundaries that had never been crossed before, presenting small businesses with a lucrative opportunity to gain valuable ground over their corporate counterparts who he claims are seriously lagging behind.
“The Societal Web is really the latest incarnation of something that started way back, some a hundred years ago. Technology brings community together, but what is interesting about The Societal Web is the reaction of people when presented with this technology and how they then interact with each other. I see these tools and technologies being used across in a wide range of businesses, but I find the most exciting and innovative uses are happening in entrepreneurial businesses,” says Buist.
According the Buist, who amongst his many clients, he has facilitated the growth of the Ecademy Life Members Community – a premium global group of Entrepreneurs and Business Owners of which he is now the Club President, The Societal Web is really only just beginning to emerge as businesses stop just telling people what they do and start to listen and take input from their customers, suppliers and their stakeholders. He reveals that they have moved from one person talking to many and from using one media type to an infinite variety and suggests that the primary challenge for businesses is how they can continue to maintain their business income stream and how they can adapt to this changing world.
However, perhaps the most important lesson to be learnt from The Societal Web podcasts over the coming weeks is that reality is no longer defined by the owners, it is defined by everyone.
“Everything people do on the Societal Web is open to comment and challenge, we encourage people to talk about us when we are not there, we make it easy to be found by people we don’t know and have them say things about us we cannot control, but based on what we are, what we do, how we come across and what we write. It has never been more important to be both persistent and consistent, and it has never been more important to be open and transparent and accepting of others views,” says Buist.
Buist suggests that Societal Web marketing (Marketing v2.0) allows anyone to talk about you and your products to anyone without your permission and without your knowledge. He says that Marketing is now about the unknown message to the unknown potential customer and that there is only one way to be connected with them, by taking part, listening and contributing to their conversations.
“Smaller businesses and the self employed have taken to the Societal Web for support and help and gradually also to enhance their marketing. Your business may be small but your need to compete in the marketing pool for the attention of your clients is as real now as it was 30 years ago. It’s just that right now, we have the tools to do this and we have the knowledge, and we have it way ahead of those with the money to drown out our message. It’s the best time ever to drive personal brand to the forefront and our podcast series is designed to help you navigate the often confusing and varied nature of The Societal Web,” explains Buist.
The Societal Web podcasts are available to download from www.societal-web.com
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