(1888PressRelease)
July 20, 2007 - Copy Expansion Labelling is the category name for all label systems designed to expand a product's copy space.
We live in an age where all consumer destined products must carry increasing amounts of mandatory information. This means that copy space is rapidly diminishing as product labels are filled with regulatory, multilingual, instructional and promotional copy.
Often, important sales information will be left off the product description because it was displaced by required "legal" copy. Does any other industry have such a restriction on sales space due to legal requirements?
By expanding copy space, food packaging buyers gain the freedom to tell their customers "all the good stuff" while leaving enough space for government required copy.
The most popular copy expansion label produced at Paragon Print and Packaging most popular is known as the Booklet Label.
This comprises of a booklet or pamphlet that is married to a pressure sensitive label. This means it can be glued, laminated or laminated and glued.
There are many other names for Booklet Label, such as a Foldout Label, Extended Content Label, Expanded Content Label, Expanded Label, "ECL", Multi-Panel Label, Multi-ply Label, Label with Pages, and Multi-Page Label to name a few. It is easy to be confused by all the terms, but essentially they all mean the same thing.
With the new labelling legislation putting more emphasis on consumer information, product labelling is not working as hard to "sell" products as it is to meet legal requirements. This is not the best way to be promoting the sales of products.
In 2007 this situation will increase and the simplest way to comply without diminishing product impact or incurring costly packaging design changes is by the use of copy expansion labels which are produced by Paragon Print and Packaging.
Paragon can supply all types of expansion labelling products and can handle all requirements from conception to completion.
