(1888PressRelease)
August 30, 2007 - Mumbai, Maharashtra, India, (InfoMailers.com):: International Diamond Laboratories@ is launching its international operations at the India International Jewellery Show (IIJS), held in Mumbai from 30 August till 3 September. The new, global certification service for diamonds will use the platform to unveil its innovative technology that allows scientifically based and consistent diamond grading.
'The choice to launch International Diamond Laboratories@ in Mumbai underlines the importance of India in the diamond business. We are excited to present our products first to the world's leading manufacturing center and the world's fastest growing retail market.' said Peter Meeus, CEO of IDL.
IDL is not just another gemological laboratory. Its leading edge technologies have moved Diamond Grading From an Art To a Science. At IDL, objectivity is the result of scientifically based standards and methods.
'Consistency through technology™ is IDL's commitment to the diamond & jewelry professionals and the public it serves worldwide. It is our answer to support the consumer's confidence in and desire for the unique product a diamond is,' explains Samit Bhatta, IDL General Manager, India & Middle East.
IDL is focusing particularly on the emerging markets of Asia and the Middle East who have marked double digit growth in diamond jewelry sales in recent years. By making its services available to the world's third (India) and fourth (Middle East) largest diamond consumption markets with strong economic growth and a rapidly developing middle class, IDL aims at pushing the demand for diamond jewelry in the future even more.
IDL has chosen the lotus flower as its corporate symbol. Diamond grading is unfolding the characteristics of the stone. At each step, its real identity becomes clearer. Just like the gradual opening of every leaf of the lotus until the blossom unveils the full splendor of the flower. Together, diamond and lotus represent the ideals of IDL: ensuring that natures' gems bloom under the rays of light that form their journey within the diamondlab.
IDL will operate offices in the leading diamond centers of Antwerp (Belgium), Dubai (UAE) and Mumbai (India).
About IDL
IDL has brought together an international team of top experts with a wide-range of management, operational and research experience. Its senior gemologists all have extensive experience at reputed gemological institutes. Its researchers have a strong academic background as well as field experience with leading institutions within the diamond trade and its management team brings together leading players from all aspects of the global diamond industry.
Mr. Meeus is a well known leader of the diamond industry where he served as Managing Director to the HRD, the umbrella organization of Belgian's world diamond center and Director of the Antwerp Diamond bourse.
Mr. Bhatta adds an extensive knowledge of the downstream retail industry and the Indian jewellery market in particular. He served as Sales & Marketing Manager of DTC India and GM of Damas India, a leading jewelry retailer in the Gulf and Middle East.
For further information, please contact:
Madhu Pai
Synergy Public Relations
Ph: +91-22-26418669, 26434448
Email: spr2000 ( @ ) gmail dot com
