(1888PressRelease)
November 30, 2007 - A world of information and entertainment from Box 424...
Building on the rapid international success of the internet-based radio station aimed at those living overseas, Expatsradio Limited is about to launch its hugely expanded service known as Box 424.com.
More than twelve months under development and utilising cutting edge internet technology, Box 424 is initially launching its unique service to cover France. Within a few months, the programming will also encompass Spain, Australia and several European countries popular with expatriates.
Rigorous high-tech research and development has ensured that the end product will not only answer the specific demands of its potential world-wide audience, but will also be simple to use, regardless of computer competence. Box 424 aims to be the one-stop resource for all expatriates, offering both information and entertainment with a strong community emphasis. It will also offer its audience a free and easy-to-access property and classified listing service along with, what the Box 424 management team claim to be a “massive amount of audio and text content on a huge variety of relevant subjects”, provided by a hand-picked team of top presenters and writers.
Nik Anstis, Assistant Managing Director of Expatsradio Limited, says: “Our aim is simple... to create the website which will provide people living abroad, and those considering the move, with quality information on all the important issues - useful and practical information, but presented in a way that will be popular and truly entertaining.
“In fact ‘entertainment’ is a key word at Box 424. There are several much smaller and less ambitious sites available which merely give out practical information. Using the much more entertaining audio medium, Box 424 will provide everything from morning stories to music programmes by bringing in experts and established household names to present such items as gardening, cookery, horoscopes and current affairs. Our listeners will even be encouraged to make their own programmes for us to use”.
“In essence, Box 424 is not just another website, but a powerful, free resource available world-wide via computer and even by mobile phone. By its very nature, it will soon become relied upon by expats everywhere for its high-quality impartial content, offered in both text and audio format at the click of a button.”
Box 424 also claims to offer a unique and affordable package of sponsorship and advertising opportunities for businesses and organisations trying to reach the ever-expanding expatriate market.
“We have built in numerous ways for a sponsor or advertiser to get involved with Box 424,” continues Nik Anstis. “From a simple advertising presence on a particular web page or audio programme to a state-of-the-art syndication system which allows sponsors to host their own programmes on both their own website and on Box 424. Sounds complicated, but the way it has been developed enables anyone to get involved and reap the maximum, cost-effective benefits.”
The launch of Box 424.com to expatriates in France is planned for the end of January 2008, with other countries following by the end of the year. For more information about audience and commercial participation, contact the team at info ( @ ) box424 dot com or log into www.box424.com
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