Raleigh-Durham-Chapel Hill, NC (1888PressRelease)
May 18, 2009 - The recently released e-book, Fuel for Design: How to Start a Clothing Line, is a comprehensive guide to breaking into the online clothing industry and becoming skilled at Internet networking and marketing. Step-by-step, it takes the entrepreneur through the process of setting up a website and online store system and developing effective networking and marketing strategies.
“The Internet provides a huge market for the fashion industry,” says author Gino Orlandi, online marketing expert and founder of the successful clothing line, Color Overload. “What’s essential is to optimize your marketing techniques, from building your brand to ensuring your website gets maximum exposure.”
The e-book takes the entrepreneur through all aspects of conceiving and creating a clothing line, creating a recognizable brand, pricing the products, setting up a website and store system, determining the target market and developing a marketing plan, using online networking to increase your profile, and understanding search engine optimization.
The guide is meant for entrepreneurs, artists, and T-shirt designers who want to break into the online clothing industry, take their existing business online, or ramp up their current online business by increasing their brand recognition and online traffic.
“The book offers a complete start-up guide for the beginner,” says Orlandi, “but it’s also aimed at those designers already online who want to increase their business and Internet savvy and boost their sales.”
Additional strategies and tips include: the best way to ship products, a T-shirt business cost breakdown, elements of a good logo, professional blogging advice, online and offline marketing tactics, and the pros and cons of T-shirt fulfillment services (online stores that sell your T-shirts).
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