San Jose, CA (1888PressRelease)
November 14, 2008 - Have you noticed lately when you walk through the DVD section of a department store that some DVDs have pretty cool visual effects on their packaging? For example, on the slipcase of "The Girl Next Door", http://www.newcyberian.com/images/flip_the_girl_next_door.gif, you can see two different images as you move your head slightly side way. The effect is called flip which is essentially two or more images to be viewed from different angles. If you touch the surface of the DVD case you can feel there is a piece of plastic with a lot of lines on it. The plastic is called "lenticular sheet".
Lenticular printing is nothing new and has been around for over a century. You might have seen it on rulers, on key chains, or other small premium packaging. Lenticular printing usage was not popular because the manufacturing cost was way too high. But not anymore! New Cyberian has invested in the lenticular printing business and has come up with good approaches to make lenticular printing more affordable. Now not only the big Hollywood productions can afford it, you as a low-budget indie musician or filmmaker can use lenticular printing to enhance your product too.
Beside flip, lenticular printing is famous for its 3D effect. With proper design, objects on an artwork can have depth or distance among them. This is accomplished by the theory that our left and right eyes are seeing a slight different image to percept depth in the real world. We use an animated GIF, http://www.newcyberian.com/images/amaray_slipcase_side_lenticular.gif, to show you the idea how the illusion was created.
For further information please visit our website at http://www.newcyberian.com/howto_lenticular_print.html.
###
