MyCube confirms success of digital content competition
Digital content marketplace MyCube has praised the online creative community for the breadth of vision and imagination inspired by its recent competition to create videos promoting the ground breaking new service.
- (1888PressRelease) April 03, 2012 - Digital content marketplace MyCube has praised the online creative community for the breadth of vision and imagination inspired by its recent competition to create videos promoting the ground breaking new service.
Using the slogan "connect with your passion" as its central theme, the world's first digital content exchange challenged creatives and filmmakers to produce sixty second videos illustrating the platform's ability to help users connect, share and consume information about the interests that make them who they are. More than forty professional and amateur filmmakers responded with entries, and MyCube believes the results more have more than justified the company's investment.
"The competition's first objective was to generate a range of vibrant promotional videos to accompany the launch of MyCube's public beta, but in addition to achieving that the depth and quality of the response has only served to underline the demand for a platform where people can discover, share and sell the content they make and love," said MyCube VP Marketing Todd Kurie.
"You can never underestimate the impact and potential of the global connective community. People responded with a tremendous range of creative ideas, running through every genre from slick advertising style promos to highly inventive comedy animations, and we're delighted with the results.
Running the competition in conjunction with crowd sourced branding service Zooppa, the MyCube panel of judges eventually selected high-speed montage "Connect with your Passion" by Valerya as the eventual winner. Elangley's inspired animation Tim Sasaki scooped second place while the cinematographic "What's Your Passion?" by Hour Films followed closely in third.
Kurie added: " MyCube unites people with common interests and allows them to share related content. It's about finding people who share your passion and exchanging photos, videos, articles or conversation about the things that excite you, and while they may have gone about it in very different ways, the top three all illustrated that point with considerable style."
See the complete shortlist: http://www.mycube.com/#profile/0a6389a9-c66e-44be-ab0c-e43c01bb448f