(1888PressRelease)
April 30, 2008 - Open eyes wide to the latest advancement in anti-aging! Scientifically formulated for the eye area, Murad’s New Intensive Wrinkle Reducer®
(http://www.murad.com/ibeCCtpItmDspRte.jsp?section=10255&item=40048&minisite=10020)
For Eyes reverses the visible signs of aging (www.murad.com/anti-aging-products.html) and prevents future damage through the super-fruit Durian, the most sophisticated breakthrough in skin health to date from Dr. Howard Murad, dermatologist, CEO and founder of Murad Inc. This single ingredient contains the tenets of Dr. Murad’s exclusive recipe for healthy skin. This recipe or Rx for the skin maintains the skin’s barrier function by utilizing hydrophilic, water-loving ingredients, with hydrophobic, water-fearing ingredients.
“Maintaining a healthy skin barrier is the basis for every product that bares my name,” says Dr. Murad. “Our recipe of powerful antioxidants, skin soothing anti-inflammatories and moisture boosting hydrators are essential for improving skin texture and elasticity, while reducing the appearance of lines and wrinkles.”
As a leader in the study of Ethnobotany, Dr. Murad has put science behind his strong belief in the power of foods to heal topically and internally. Now he is the first to deliver the benefits of Durian, with Durian Cell Reform™, an anti-aging complex combining Durian Extract and Glycolic Acid. Used for
centuries in the Asian diet and as an herbal remedy, today Durian is being used
by Murad to deliver beauty at the cellular level. Combating aging with lipids and good-for-you sugars, encouraging cell proliferation, binding intracelluar moisture.
2-2-2-2 Intensive Wrinkle Reducer for Eyes and stabilizing cell membranes, Durian also increases the ability of other essential ingredients in the product. for unprecedented penetration into the skin. Ingredients include:
• Palmitoyl Hexapeptide-6 and Goji Berry Extract, helping rebuild the extra-cellular matrix, reducing the appearance of crow’s feet and improving skin elasticity.
• Hyaluronic Microspheres, expanding upon contact with water to increase
skin volume, reducing the depth of wrinkles and providing long-lasting hydration.
• UGL Complex, gently exfoliating for improved cell renewal and encouraging the production of hyaluronic acid and collagen for more youthful looking skin.
The Intensive Wrinkle Reducer for Eyes (http://www.murad.com/ibeCCtpItmDspRte.jsp?section=10255&item=48138&minisite=10020) is available April 2008 for $90.00 (0.5 fl. oz.).
Murad, Inc. was founded in 1989 by Howard Murad. M.D., recognized as one of the world's foremost authorities in skin health. Based in Los Angeles, CA, the global headquarters are home to the Murad Medical Group, the award winning Murad Medical Spa, the revolutionary Murad Inclusive Health® Center, and Murad Research Labs.
As the pioneer of the doctor-branded skincare and Medical Spa (http://www.murad.com/spa) movements, Dr. Howard Murad and his research team develop innovative formulas that consumers can access conveniently through the company website, salons, spas and select retail outlets. Murad products are available in over 33 countries worldwide, and are ranked number one as the best selling clinical skincare brand at many locations including Sephora and Ulta.
For more information and other locations offering Murad products and professional services, please call 800-33-murad or visit http://www.murad.com.
Murad. Where Skincare Meets Healthcare®
