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Multidmedia.com - Multidmedia Limited Company News Section

Multidmedia Limited Information

Garry BAiley

URL: http://www.multidmedia.com

Multidmedia Limited (MDM) is an industry leading multimedia software company.

At MDM our aim is simple: to make great software. Established in 2002, we have quickly gained recognition as an industry leader in 3rd Party development tools for Macromedia Flash®.
Our flagship title, Zinc™ v2, has quickly become the industry standard in Rapid Application Development based upon the Flash Format. Zinc™ v2 has also paved the way for our other exciting and innovative Rich Media Application products.

Multidmedia Limited Press Release -

Multidmedia.com

24 May	Apollo, Silverlight, Java & Zinc – It’s A Name Game
	As we approach the public ‘beta’ of Adobe’s Apollo, the question naturally comes round to what is going to be the final name for their latest piece of software. We’ve been told that ‘Apollo’ is only the code name for the application and will be changed sometime soon. Looking from a marketing viewpoint, this could be a rather dangerous thing to do.

23 May	Adobe Apollo – A Marketing Analysis
	Adobe’s Apollo has been around in the Alpha stage of its life for a few months now, and it would seem that in terms of exposure Apollo has been very successful. The comments that are being passed back and forth over the many thousands of ‘blogs’ and web site forums have already been speculating on why Apollo is better or worse (depending on your view point) than other favoured options.

22 May	It’s All In The Name
	There is a wag hiding somewhere within the many millions of cogs that turn the billion dollar Adobe organisation, a real joker, someone who really thinks they have a sense of humour. I’m surprised that no one has picked up on it before. When I first saw it, I had to look twice. Oh the irony of it all…

19 May	Just How Long Is An Alpha?
	On March 19th of this year, Adobe announced their first public Alpha of their much vaunted Flash Application Runtime Apollo. It seemed to me strange then that why on March 1st Elizabeth Montalbano of the IDG News Service, announced to the world, and it was taken up by many of the web journals and blog sites, that Adobe would be launching their Beta version of Apollo. Which is it?

18 May	Crossed Wires With Silverlight, Apollo, Flash And MDM Zinc
	It looks to me like many of the experts who write for and about the flash community at the moment have got their wires crossed quite magnificently. For anyone who follows closely, as I do, the happenings within the Flash community and in particular the Rich Internet Application sector, they will know that the three big industry players Adobe, Microsoft and Sun Inc. have been launching different

17 May	Zinc Vs Apollo: Is The 'Designer Label' Always The Best Option?
	Surely the curse of society today is the designer label. They’re everywhere you look and believe it or not the designer label has one of its strongest footholds in the software industry.

17
May

In The Playground With Flash, Zinc And Silverlight

It’s a busy time for the software industry at the moment, and in particular within the RIA (Rich Internet Application) sector. Two of the three industry giants have in the last week made monumental announcements. It’s been rather like waiting for a policeman, you don’t see one for ages then a squad come along all at once. Microsoft and Sun Inc. have at last wheeled their PR machines into action

16 May	Zinc Vs Apollo? Nothing Of The Sort!
	Are the Web site forums spoiling for a fight that's just not going to happen?

16 May	Zinc Vs Apollo: Forum Fighting, It’s All The Rage!
	The Adobe Apollo PR machine had begun to run for Apollo as they have been leaving all competition in their wake and of course they have succeeded, with one exception.

16 May	Adobe On Yet Another Shopping Trip?
	It’s beginning to look to me like Adobe has got the shopping trolley out once more and is very busy perusing the aisles for yet more new acquisitions. The industry giant has a great track record of being the first to spot a potential ‘for sale’ or ‘everything must go’ sign and generally follows this up with purchasing the latest offer.

10 May	Multidmedia’s Reaction To Adobe’s Announcement About Open Sourcing Flex
	Multidmedia Limited the creators of Flash based development software Zinc V.2.5 have been inundated with that same question over the last week or so: What is our stance on Adobe’s recent announcement about open sourcing some of the component parts of flex?