(1888PressRelease)
October 24, 2007 - It should go without saying - the lifeblood of any web site is targeted traffic. Yet how many web sites must there be where all of the effort, the thinking, the design, and the care has gone into the look, and almost nothing into the promotion.
At Kerensa Consulting Ltd (http://www.kerensa.co.uk) we call it "The Mona Lisa effect”.
If you had a piece of art as undeniably beautiful as the Mona Lisa, why would you hang it in your bathroom?
It's the same with your website. If it's going to fulfil its role, whatever that is, then it needs to be seen. And it needs to be seen by the right people, targeted people. This is the applied science of web traffic demographics.
Note carefully the word “Targeted”
We don’t want any old Tom, Dick & Harry coming to the site.
Far from it!
We only want the people for whom the site is specifically designed.
There are hundreds of (cheap) online services that can promise you high traffic figures and I’m sure they’re right. But visitors are not all created equal. Especially untargeted ones. Mostly they’re going to waste your time, slow down your site, and mislead you.
Just because they’re cheap, doesn’t make them value for money.
Targeted visitors are the ONLY ones that we should count.
So how do we get targeted visitors to come to your new site, when there are already billions of sites already there, and thousands being created every hour?
Is there some Magic Bullet that will do the job?
Not surprisingly, there isn't. The answer is by doing lots of small things and doing them all well.
We need to use lots of ideas each providing a trickle of traffic, and for those trickles to combine to create a flood.
There may not be a silver bullet, but there is one great starting point http://www.ManifestTraffic.com
This one resource will open your eyes to the variety of strategies that you can use. It’s an up-to-date and pragmatic approach to the task of building traffic numbers. It acknowledges that it may take time, but its step-by-step approach gives you the framework to methodically tackle this task, in the knowledge that it will deliver the right amount of traffic of the right sort.
Use (some of) these methods and you will see a steady, day-by-day rise of demographically targeted traffic. You’ll not just see the overall numbers rise, but you will also see the expected results from the web site rise too; whether that is brand awareness or direct sales.
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