(1888PressRelease)
April 05, 2007 - ZipZone Media, a leader in the emerging field of Bluetooth Marketing, has announced a new feature of their Bluetooth Marketing System - Video Brochure Distribution. Now, car dealers can automatically send video of their latest models, along with full contact information, directly to the cell phones of customers browsing in their showrooms. The full color video is scaled and sized specifically for playback on today's modern cell phone screens.
Bluetooth Marketing, a method of distributing multimedia files to mobile users in close proximity, is especially well suited for vehicle dealerships. It allows the dealer to send things like video, business cards, and special offer coupons directly to the cell phones of customers as they enter or browse in their showrooms. Customers admiring a brand new vehicle line could, for example, be automatically offered a video of the new model sent to their mobile device, along with full contact details. If they accept, the file is sent immediately, but if they deny, they won't be asked again. This ensures that the system is completely opt-in and spam free.
"This distribution method has several advantages over traditional advertising media" points out Raymond Stone, ZipZone Media's Marketing Manager. The first, of course, is the cost advantage. "Bluetooth technology allows us to send targeted, multimedia advertising that is both personal and fun - and at virtually zero cost. It doesn't matter if the dealership sends just a few files, or a few hundred thousand - the transmission is always free, both to the sender and the receiver." What's more, the marketing is targeted to a very specific audience - consumers actively shopping for a vehicle.
From the customer's perspective, the system allows them to get valuable and fun content on their phones for free - video, special offer promotions, Java games, etc. And, when they're ready to make that purchase, the dealer's telephone number has already been stored right in their phone's Contacts list, allowing them make that call at literally the touch of a button.
Video Brochure Distribution is simply another feature of ZipZone Media's Bluetooth Marketing System. The system can also be used to reach the large crowds at car and trade shows, shopping malls, and other locations that experience high foot traffic. Companies wishing to learn more about implementing their own Bluetooth Marketing campaign may visit http://www.zipzonemedia.com. The site offers lots of practical advice on using this technology effectively, along with a video demonstration of the system and convenient online ordering. ZipZone Media is located at 176-25 Union Tpke., Ste. 108, Fresh Meadows, NY 11366. Their phone number is (718) 969-2436
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