Chattanooga, TN-GA (1888PressRelease)
November 14, 2008 - PayDayMax is one of the first in the online lending industry to offer exclusive mobile search advertisements to potential customers. The new mobile advertisements will provide consumers with another convenient way to access short term loans – from the convenience of their cellular phones.
PayDayMax’s campaign comes at an important time as mobile search continues to gain popularity among cell phone subscribers. According to comScore, between June 2007 and June 2008, the United States saw a 68% increase in mobile search users with mobile subscribers peaking at 9.2%.
Jeff Cole, President at Logic, commented “Mobile campaigns add a new dimension to the interactive marketing mix as mobile devices become more feature rich. With continued growth, mobile marketing will become a staple among interactive marketing portfolios.”
The PayDayMax mobile campaign will employ banner ads and text ads which link to a landing page where the user can then “Call for Cash.” The “Call for Cash” option will allow potential customers to directly contact the PayDayMax call center and apply for a loan. The ads will appear on various mobile sites such as blogs, social networks and informational sites.
The goal of the mobile search campaign will be to increase site traffic, qualify more leads, expand customer relations efforts and build brand awareness for PayDayMax. Already in its fifth active week, the PayDayMax campaign has resulted in a 14% conversion rate. In response to campaign success, PayDayMax plans to offer increased mobile site functionality sometime early next fall. For mobile customers who demand more usability, PayDayMax will allow customers the option to manage their accounts through the mobile site.
Logic Marketing will be managing the mobile marketing campaign, along with contributing projects such as Pay-Per-Click Marketing, Search Engine Optimization, Email Marketing, Display Advertising and Landing Page Optimization.
About PayDayMax: PayDayMax provides customers with short term lending solutions during financial crises. PayDayMax continues to maintain excellent customer service, with special offers like the Preferred Member Program, 50% off the initial finance fee for new customers, and a highly rewarding referral program. To learn more, please visit: http://www.PayDayMax.com.
About Logic Marketing: Logic Marketing, an interactive marketing agency, is helping companies improve web presence and increase ROI by utilizing an analytical approach toward the planning of successful marketing tactics. Our campaigns include Pay-Per-Click and Display Advertising, Email Marketing, Landing Page Optimization and Search Engine Optimization. To learn more about the marketing services available at Logic, visit us at www.logicmarketing.com.
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