(1888PressRelease)
June 06, 2007 - Blackberry, Good and Visto have so far all subjected their subscribers to huge initial fees, followed by annual contracts for their Push email services. This approach has slowed down the uptake of Push email to businesses and has resulted in an association of ‘high pricing’ with this emerging technology. Out Of Office hope the new PAYG model will allow smaller companies to experience the benefits of mobile email without the high initial costs. Alex Mann, the Managing Director for Work Out of Office summarises the current state of Push email below.
‘Push email is the logical next technological step in mobilising the workforce. In the Western world workers are becoming increasingly mobile, and as mobile working becomes the norm, being able to receive and respond to email from your mobile phone or PDA is the obvious next step. An essential step in fact for such key staff members as a company’s sales force. Up until now however, to get mobile email you have had to buy high end mobile devices (such as a Blackberry phone) or subscribe to costly one or two year contracts, together with installation and upgrade fees. This has quite simply priced this now proven technology out of the range of many smaller and medium sized companies.’
Alex Mann, Managing Director, Work Out of Office
Work Out of Office, a UK based spin-off company from SEVEN Networks International (the developers of Always-On Mail) are now spearheading an attempt to make Push email more affordable and therefore more widespread. They are doing this by offering their software, an application that supports over 250 mobile phones and PDA’s on a Pay-As-You-Go basis. There is no installation fee and payment is via a monthly subscription of just £12. A fraction of the £1,000 + mark that is required to role out a Blackberry solution. This means that businesses can opt in or out of Push email as and when it suits them.
For more on this story visit http://www.workoutofoffice.com
