(1888PressRelease)
June 11, 2006 -
Venice, CA – June 10, 2006 —- The Tatum Group, specialists in business-to-business marketing for the complex sale, today announced that it has been selected by Mitratech, a leading provider of legal, compliance and IP security management solutions, to guide the company’s launch of two new products and the expansion of the company’s presence beyond the Fortune 500.
“Mitratech has set very aggressive growth goals for the next 5 years, and marketing is critical to our achieving those goals,” said Afshin Behnia, Mitratech’s President and CEO. “We have been searching nearly a year for the right marketing expertise to help us develop and launch an aggressive program at both the strategic and tactical levels. Susan Tatum has proven success in just the kind of program we need. We knew from the moment we met her that she truly understood our business needs.”
The Tatum Group will work with Mitratech’s marketing, sales, strategic alliance, and product management teams to prepare for an October launch of the new products. It will utilize its proprietary process, called the Ultimate Marketing Ramp™ to meet a very aggressive set of performance goals.
“Mitratech has built a very impressive Fortune 500 client base without the benefit of a solid marketing effort,” said Susan Tatum, President of The Tatum Group. “The company has taken great care to develop outstanding products that meet existing market needs. We look forward to rapid growth driven by a well integrated and executed marketing and sales effort.”
About Mitratech
Mitratech Holdings, Inc. is a leading provider of matter-centric legal solutions and on-line services for Fortune-size companies, staff counsel, and government agencies that represent the world’s leading enterprises. Mitratech’s TeamConnect Legal Suite allows progressive legal departments to monitor litigation, asset, and compliance risk and reduce legal spend. Since 1987, Mitratech’s domain expertise and superior technology has enabled more than 250 organizations across all industries to take a business-focused and results-oriented approach to the challenges facing legal departments. For more information, please visit www.mitratech.com.
About The Tatum Group
Susan Tatum is the marketing expert many business owners turn to for accelerating marketing effectiveness. She is the president of The Tatum Group, a marketing consulting firm specializing in revenue-generation marketing programs for business-to-business companies. For more information, visit www.thetatumgroup.com.
Media Contact:
Susan Tatum
susan ( @ ) thetatumgroup dot com 310-857-6978
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