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Melanson Consulting Information

Stephen Melanson

Phone: 781-443-5017
URL: http://www.melansonconsult.com

A Massachusetts-based branding consultancy, specializing in development and instruction of verbal branding.

Verbal Branding is now redefined as having both internal and external company impact, and is a significant leap forward from traditional, direct communications tactics, and especially from that of any available sales training.

Stephen Melanson - President of Melanson Consulting - is the author of Jaw Branding(TM)which describes these philosophies, which are unique in the branding world.

Melanson Consulting Press Release -

Melansonconsult.com

06
JAN

Jaw Branding Turns Brand Positioning On Its Head And Introduces A New Branding Application

Likely to stir some controversy, the new book by Stephen Melanson introduces a new verbal application for brand positioning. Finally, a reason to throw away your elevator pitch. Why controversy? This book expresses the conviction that Jaw Branding is an irreplaceable branding element, and superior to other services or methods now available for direct interactions.

Current branding techniques continue to lack the resonance, impact and productivity most organizations are looking for. “When projects are over”, Mela ...