(1888PressRelease)
December 03, 2008 - Three more awards for MedTouch clients St. Dominic Hospital in Jackson, Mississippi; Wolfson Children’s Hospital of Jacksonville, Florida’s Baptist Health; and the Rehabilitation Hospital of the Cape and Islands.
CAMBRIDGE, Mass.-- MedTouch, a leading provider of interactive, web-based solutions for health care organizations, announced three more client awards for the strategic development of St. Dominic’s Hospital, Wolfson Children’s Hospital, and the Rehabilitation Hospital of the Cape and Islands.
St. Dominic’s and MedTouch were awarded a WWW Health Award for the strategic redesign of their site, www.stdom.com, launched earlier this year. MedTouch was also awarded two eHealthcare Leadership Awards for the strategic redesign of Wolfson Children’s Hospital website, www.wolfsonchildrens.org, and the Rehabilitation Hospital of the Cape and Islands website, www.rchi.org
"All three of these hospitals have a distinct mission, vision, and
market. Their websites embody that distinction through a customized approach," said Paul Griffiths, CEO of MedTouch. "The fact that each of them was distinguished enough to warrant an award, specifically for their design, is encouraging. It proves that distinctions do matter and brands can be successfully elevated online, to a new level of interactivity and engagement."
"We're excited to receive this award," said Kace Ragan, Director of Marketing for St. Dominic's. "Our objective in redesigning our site was to strategically differentiate our hospital's mission and services to our consumers. Thanks to the help of MedTouch we're 'shamelessly succeeding' in our marketing efforts."
“Wolfson Children’s Hospital wanted to design the new site around the needs of parents, while playing up the fact that we’re totally focused on children,” stated Melanie Husk, VP of Marketing and Communications at Baptist Health. “The MedTouch team captured just the right balance... using sophisticated thinking that translated to a site that’s not only easy to use but also captures the essence of our brand.”
“MedTouch delivered an engaging, consumer-oriented site that is fully aligned with our strategic goals,” said Carole Stasiowski, RHCI’s Director of Marketing and Community Relations. “What's more, their Content Management Software, ContentBridge, gives us the ability to integrate the site with other marketing communications vehicles and to respond to opportunities in a timely manner.”
About MedTouch
MedTouch delivers web intelligence for healthcare. Whether delivering web sites, online marketing programs, or empowered technology with provable ROI, MedTouch is dedicated to shamelessly promoting its clients’ success. Those clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
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