Medicine Hat Exhibition & Stampede Embraces Innovative Mobile Technologies
New mobile site for the annual event celebrating its 125th year includes a "text to win" contest and Google directions/coordinates for cowboys and visitors to easily access and locate stampede entrance gates.
- (1888PressRelease) June 01, 2012 - Medicine Hat, Alberta, Canada - The Medicine Hat Exhibition & Stampede (http://www.mhstampede.com) today announced the launch of their new mobile site (http://www.m.mhstampede.com). The site, developed by Go Mobile Media Marketing, was developed to provide smartphone users with up-to-the minute event information, news, and directions.
As one of the biggest rodeos in Canada, the Medicine Hat Exhibition, to be held July 25-28, draws in crowds from throughout Alberta, Saskatchewan, and beyond. Go Mobile Media Marketing was brought on board to help the event's promoters leverage the increasing popularity of smartphones by creating a mobile website with easy-to-use features. With a mobile-enabled design that provides ticket information, a click-to-call button, and even detailed directions and coordinates to help coyboys access their designated entrance gates, the site is a key component of the event's overall marketing campaign.
In 2011, The Medicine Hat Exhibition first began integrating mobile technologies into their marketing mix for the annual event by working with Go Mobile Media Marketing to launch a "text to win" contest. Because of the contest's popularity, it is being repeated this year. Entrants to the contest receive text messages about upcoming events along with being entered into a drawing to win tickets to the night shows featuring country stars, Dierks Bentley, Big & Rich, and Craig Morgan.
"We're honored to be helping market an event that has such an amazing history," says Pam Lehr, CEO of Go Mobile Media Marketing. "Our goal was to give site visitors a highly functional site that enhances their event experience, and I believe this new mobile site accomplishes this."
Go Mobile Media Marketing plans to continue to integrate new strategies as smartphones continue to grow in popularity. To learn more about Go Mobile Media Marketing's mobile marketing services, go to http://www.gomobilemediamarketing.com.
About the Medicine Hat Exhibition & Stampede
In its 125th year, the Medicine Hat Exhibition & Stampede Company is a non-profit volunteer base organization dedicated to preserving the western heritage and culture of our forefathers. It prides itself in serving the City of Medicine Hat and area by hosting a variety of events like the Spring Indoor rodeo, Farmer's Markets, World Professional Chuckwagon Races to the city's premier festival; the annual Exhibition & Stampede. We are also the hosts and providers of several large and small community facilities hosting a variety of event and services for the local residents, business patrons and industry leaders.
About Go Mobile Media Marketing
Go Mobile Media Marketing provides a complete mobile marketing suite of services that includes text message marketing/SMS marketing, mobile coupons, vCards, QR codes, mobile websites and mobile apps. Focused on developing innovative marketing strategies using today's most advanced mobile technologies, Go Mobile Media Marketing has developed a strong reputation for helping businesses achieve new heights of success. Learn more at http://www.gomobilemediamarketing.com.