Meavision produces DHL-Spot for the Rugby World Cup 2011 in New Zealand
(Bonn) As an official logistics partner of the Rugby World Cup, DHL attends the international sport-highlight with its own spot.
- New York, NY (1888PressRelease) August 09, 2011 - The 30 second spot, developed by Bonn's media agency Meavision, represents the logistic know-how of the worldwide operating corporation in a very dynamic way.
The new spot is attached to the global advertising campaign "International Specialist" of DHL Express. The campaign's slogan "Specialists in the international Express-Shipping" is visualized by means of the "Speed of Yellow" in the most impressive way.
A vigorous yellow beam of light flies through the world's metropolises and finally transforms itself into a DHL postman at the Eden stadium in Auckland/New Zealand.
The postman fights his way forcefully through the international team of rugby-players and scores a Drop Goal with the "Speed of Yellow". In this manner the spot spectacularly visualizes the affiliation of this kind of sport with the values of the DHL coorporation: Passion, velocity, and team work are shaped by the idea "We make it".
The film runs worldwide on TV, online, and in all stadiums during the world championship.