(1888PressRelease)
September 25, 2006 - In an industry generating over 100 billion dollars a year in revenue, it’s hard to imagine that the ultimate sale price of FastFood.com won’t reach a million dollars, or many millions if the fast food moguls get into a bidding war with the strong opposition groups rumored to have targeted the name for their platform of protest against the industry.
Although any one of the major chain operators could justifiably afford to acquire the name, the current owners of the name expect the large corporations to overlook the opportunity because of their distaste of the term “fast food”. No pun intended.
“Yes, it’s the elephant in the room syndrome“, says Ron Baker, a consultant involved in the sale. “Never mind that the whole world calls it fast food, we call it quick service!” is likely recounted in many fast food boardrooms according to Baker.
And of course it’s for that reason exactly that the name is so attractive to those concerned about the negative aspects of the fast food industry. Knowing what people search for to find information about fast food, leads to the obvious conclusion that FastFood.com is an ideal choice. In fact there isn’t even a close second domain name that represents the subject matter.
And even though the fast food industry has had significant marketing campaigns directed toward the young, fast food giants may not envision the impact the computer and Internet could ultimately play in advertising to youth. And who uses computers?
The exact date and terms for the sale will be posted on the FastFood.com website as the movie release date is confirmed. Regardless of the final price paid for the domain name, love it or hate it, fast food is here to stay, and FastFood.com is sure to help shape its future.
