(1888PressRelease)
April 12, 2008 - Local advertising agency, Galvanek & Wahl, has noticed a change in the message that their clients want to send to the public: go green! As eco-friendly products and services and initiatives to promote sustainability flood the marketplace, more companies are beginning to do their part to promote a more environmentally friendly way of life, and G&W is there to help them communicate this message along the way.
As global climate change continues to become a pressing issue, many companies have chosen to advertise their commitment to reducing their negative impact on the environment. Recently, G&W designed a campaign for Cartridge World of Greater Boston to bring to light the negative impacts that purchasing a new ink cartridge rather than recycling a used one can have on the environment. According to CEO of G&W, Paxton Galvanek, “I was shocked when I discovered the statistics. Knowing that an ink cartridge can take up to 450 years to decompose in a landfill has changed my consumption patterns. I knew that it was important for our team to design materials that exposed the scary truths about the future of our environment if we don’t change our behaviors now.”
G&W’s “Green is the new black ink” campaign for Cartridge World already consists of print materials, promotional items, and a trade show booth that Cartridge World plans to use at eco-friendly conferences. G&W tailored Cartridge World’s message to focus on sustainability and the environment while at the same time communicating the cost savings that Cartridge World offers to all of its customers.
In addition to Cartridge World, other G&W clients have expressed interest in green marketing and advertising. Bristol-Myers Squibb recently contracted G&W to write and produce an internal communication video to kickoff their “Go Green” initiative. The Go Green 60 second video consists of short video clips and textual reminders that even small changes to your daily routine can result in a large impact on the environment in the future.
Galvanek & Wahl is a full-service advertising agency with two locations, one in Manville, NJ and another in Durham, NC. G&W provides a range of advertising and marketing solutions to business of all sizes including account management, brand development, strategic marketing, creative development, web design and SEO, public relations, promotional items, and more.
For more information about G&W and their award winning work, please visit www.GWadagency.com or call (908) 722-3534.
