Manulife Singapore launches interactive branding campaign - "Reach your goals with Manulife"
Manulife Singapore launches second branding campaign for the year.
- (1888PressRelease) September 28, 2012 - Singapore - Manulife Singapore has launched its second multi-channel branding campaign for the year. This campaign includes innovative out-of-home displays, a TV commercial (TVC), an interactive photo contest on the Manulife Singapore Facebook page and has extended into various digital platforms. The island-wide integrated branding campaign is aimed at further boosting the company's brand awareness.
The campaign builds upon the key message - "Reach your goals with Manulife" which highlights Manulife's financial solutions on growing your wealth, securing your future and realising your dreams.
The campaign, which will run until the middle of November, introduces a photo contest revolving around the branding campaign on the Manulife Singapore Facebook page. By taking a creative snapshot of any Manulife advertisement and uploading it on the Manulife Photo Contest page on Facebook, participants can stand a chance to win a Samsung Galaxy S III or shopping vouchers. QR codes leading to the Manulife Facebook page can be found on TV screen wraps in selected buildings and on platform door panels at Paya Lebar, Outram and Somerset MRT stations. In addition, the extensive campaign sees the iconic green Manulife cubes taking prominent positions on these platforms as well as on taxis.
"We have decided to include some interactive elements in this campaign to boost engagement and allow the public to learn about Manulife Singapore in a fun way," said Ms Annette King, President & CEO of Manulife Singapore.
The TVC currently featured on Channels 5, 8, Channel NewsAsia and Starhub Cable can also be found on TVs located in the lift lobbies of 331 commercial buildings, at Ngee Ann City taxi stand, and on various online and mobile platforms. The TVC showcases a family expressing their goals and dreams, and illustrates how Manulife's unparalleled experience is able to provide personalised financial solutions that can help the family reach their goals.
"At Manulife, clients are at the center of everything we do. Through this campaign, we want them to know that Manulife is their trusted financial partner and no matter what their aspirations are, we will help them reach these goals, be it life insurance, wealth management or retirement planning, to support them and their families," said Ms King.
Manulife Singapore first embarked on an extensive branding campaign in October 2010. As of June 2012, our brand awareness has surged to 71%* from 28% in September 2010. The latest campaign reiterates Manulife's brand promise of helping Singaporeans to become financially secure for their future.
*According to a brand survey conducted by TNS
About Manulife Financial
Manulife Financial is a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. In 2012, we celebrate 125 years of providing clients strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions. Our international network of employees, agents and distribution partners offers financial protection and wealth management products and services to millions of clients. We also provide asset management services to institutional customers. Funds under management by Manulife Financial and its subsidiaries were C$514 billion (US$504 billion) as at June 30, 2012. The Company operates as Manulife Financial in Canada and Asia and primarily as John Hancock in the United States.
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at manulife.com.
Manulife (Singapore) Pte Ltd
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Manulife (Singapore) Pte Ltd
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