Mahindra Retail launches its first unique Green Store in Bangalore
Mahindra launches yet another Environment friendly retail outlet in Indiranagar; 5th in Bangalore, 25th in the country.
- (1888PressRelease) October 16, 2010 - Bangalore - Mahindra Retail took on the green hue with the launch of its unique 'Green' Mom & Me store in Bangalore. Located at Indiranagar, the well established retail destination, this is the 25th Mom & Me story in the country and the 5th in Bangalore. The store and is spread over an area of 3200 sq ft This Green Mom & Me store uses eco-friendly, recycled and reused construction material. Its environment friendly features the maximum use of natural elements in the store such as low energy consumption lighting, lead free paints & tiles, doors reconditioned from the existing buildings etc. The kids play area too has natural toxic free Marmoleum to ensure a safe environment.
Speaking on the occasion, Mr. K. Venkataraman, Managing Director, Mahindra Retail Pvt. Ltd. said, "I am delighted to launch the 25th Mahindra Retail green store in Bangalore, which reinforces our commitment to sustainability and a greener environment. As an environmentally conscious organization, Mahindra Retail seeks to drive positive change and make a difference in the life of its customers. The 25th Mom & Me store is therefore a landmark for us on two counts - reaching this mark within a short span of time and launching a unique store for our customers to ensure a healthy shopping experience."
Unique facets of the Green Mahindra Retail store
Lead free tiles have been used for flooring in all areas except the kids play area flooring where natural toxic free marmoleum tiles have been used. Lead free paints have been used in the store and all graphics have been printed with 100 % eco-friendly eco solvent HP links. Eco Friendly Aerocon instawall has been used for construction of walls, the wall finishing is done using Gyproc eco friendly plaster. The false ceiling uses Gyproc eco friendly boards, wall partitions are done using green ply eco friendly range ply and laminate while focal walls use natural bamboo panels. There is an attempt to use natural light to the extent possible. The retail area therefore has light slits cut across the store, which brings in natural lighting upto 15% while the back stock room uses transparent roofing to allow 100% light during the day. A combination of eco-friendly LEDs and CDMT lighting has been used throughout the store. 60% of the doors are reconditioned and reused from the existing buildings .
In addition to construction, the green theme has been extended into the interior deisgn with subtle landscaping at lobbies and negative spaces. The cash counter houses an aquarium in the front to engage kids . Store background music is accompanied by the soothing sound of water flowing from a weeping wall made of natural stone with a recycling water system. The store's exterior is landscaped with natural grass and plants and reused granite slabs from the building's existing pavement. To complement the interior theme store fixtures are clad with natural veneer, the shopping baskets made of natural cane and paper shopping bags for customers to carry back their purchases in . Unique and refereshing fragrance in the store is rendered with natural flower pot pourri dispensers to complete the unique shopping experience in the store.
About Mom & Me Stores
Mom & Me stores from Mahindra Retail have been built around the unique needs of mothers to be, young mothers, infants and children up to the age of nine. Mom & Me has scoured the world's best brands in these categories and more and has selected a range of the best products to stock in their stores giving Indian mothers choice that they have not enjoyed hitherto. Where international brands have found to be lacking, Mom & Me has developed private labels in order to bring products like ethnic fashion for women, infant apparel, and traditional Indian toys to their stores for the benefit of the Indian consumer. Mom & Me stores are organised keeping in mind the customers' convenience in selecting women's western maternity fashion, women's ethnic fashion, mother wellness, baby wellness, toys, kids fashion, kids footwear, travel products, home safety products and furnishing products
Mom & Me stores have in-house activities for parents & children in the form of Parenting Forums & Kids Activity sessions. Parenting Forums are interactive sessions with experts in various fields providing answers to various parenting and pregnancy queries. The kids' sessions are already extremely popular amongst the customers that involve engaging the children in activities such as Pottery, Arts & Crafts, Storytelling and Dance.
Supermoms at Mom & Me Stores
The store staff has been trained to deliver a comfortable, informed and enjoyable shopping experience to the customers. The stores are staffed with "supermoms" - mothers who can advise the customers about the right products to select as well as guide them with usage instructions. This provides a personal advisory service that customers cannot find elsewhere. The stores are well equipped with facilities such as a separate play area for kids, a private feeding room, nappy change facility, extra-wide aisles, seating area for customers to relax and reading space stocked with pregnancy & parenting related books.
Mom & Me Store locations
Mom & Me now has stores in Delhi, Mumbai, Pune, Ahmedabad, Ghaziabad, Ludhiana, Bangalore, Vadodara, Vizag, Mangalore, Chandigarh, Chennai, Indore Hyderabad, Aurangabad and Noida.
About Mahindra Retail
Mahindra Retail is an extension of the US $7.1 billion Mahindra Group's trading foray in the domestic India market. The Group believes that this is the favorable time to extend its distribution business into direct retailing, when the organized retail market is expanding in India. Apart from distributing toys, games and wellness products under licenses from various international brands like Disney® and Mattel®, NUK®, it has now entered into a unique venture with the launch of Mom & Me stores, which specialize in infant and maternity care.
Mom & Me the chain of stores from Mahindra Retail has been built around the unique needs of mothers to be, young mothers, infants and children up to the age of nine. The store was built to address the multiple lacunae in the market for maternity and baby products and services. The absence of a single retail outlet addressing mother and child product and non-medical advisory needs is the most critical need gap that Mom & Me seeks to address with a one-stop store for moms and kids across the country. Mom & Me has scoured the world's best brands in various categories and more and has selected a range of the best products to stock in their stores giving Indian mothers choice that they have not enjoyed hitherto. Where international brands have found to be lacking, Mom & Me has developed private labels in order to bring products like ethnic fashion for women, infant apparel, and traditional Indian toys to their stores for the benefit of the Indian consumer. Mom & Me now has stores in Delhi, Mumbai, Pune, Ahmedabad, Ghaziabad, Ludhiana, Bangalore, Vadodara, Vizag, Mangalore, Chandigarh, Chennai, Indore Hyderabad, Aurangabad and Noida.
For more information, please visit www.momandme.in