Mahindra First Choice Services Limited launches special Independence Day offers

Attractive Independence day offers with complete 'Value for Money' proposition from Mahindra First Choice Services Ltd.

  • (1888PressRelease) August 10, 2010 - "4 different offers at unbeatable prices"
    Mumbai: Mahindra First Choice Services Ltd., India's leading multi-brand car servicing company, announced the launch of a unique Independence Day Promotion. The theme of the promotion is "Set Your Car Free From All Service Worries"

    "Mahindra First Choice Services is known for its customer focused approach and stringent quality standards. After our successful execution of the Monsoon Proof Package, we are now proud to launch our Independence Day Offers starting from 9th to 14th August across all our workshops. The special Independence Day Offers include on a whole range of services with a complete 'Value for Money' proposition. Without any compromise on quality, the customer still gets the services at approximately half the market price during this promotion." said Mr. Shiv Kiran, COO of Mahindra First Choice Services Limited.

    The Independence Day Promotion comprises of exciting offers on car servicing, under body coating or teflon coating and complete body paint overcoat at Rs. 151, Rs. 1515 and Rs. 15151 respectively. The offer will also provide the customers with Vehicle Health Card at Rs. 15. These offers will be available in all the cities.

    The Independence Day Promotion also includes a bumper prize of a holiday package to Kerala through a lucky draw.

    The Value Proposition of Mahindra First Choice Services:

    Mahindra First Choice Services Limited (MFCSL) is a 100% subsidiary of Mahindra and Mahindra. MFCSL is a chain of Multibrand car workshops with presence in key cities. Our vision is to create a unique world class car service experience by offering the best care for your car, value for your money and time.

    The network of MFCSL workshops is undergoing a major expansion through both company owned and franchisee operated models. In the next four years, MFCSL is targeting to set up 450 workshops across the country.

    About The Mahindra Group

    Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

    Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

    The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

    Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

    Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

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