(1888PressRelease)
July 09, 2009 - TACOMA, WA – GoMobile Commerce, a Tacoma based wireless credit card rental provider, announced today they will be opening a new deployment office just outside of their Tacoma corporate headquarters in Milton, Washington.
“Strategy to lower overhead is our #1 priority. We pass the savings onto our customer. Competition is fearful to enter our market because of our unbeatable low price and on-time service,” owner Heather Mickelson stated. “For $199 you get it all – an inclusive price of shipping, set up and wireless access fee for a seven day rental. We’re celebrating our one year anniversary; no one can touch our service and prices. We have a phenomenal business approach.”
The secret to Mickelson’s success- discounted office rent and equipment. “I’ve never been embarrassed to cut coupons growing up. You take that same mentality of savings to a business and you get growth with minimal debt. Negotiation is powerful. Everything we have is paid for and we pay cash for new equipment. I am a very modest business owner, driving a Honda Civic that gets good mileage,” Mickelson remarked. Mileage is what she expects from not only her car, but her employees and equipment.
The walls of GoMobile Commerce are seemingly sparse with lack of artwork, but filled with pictures of happy customers that have sent in photo testimonials of their use of wireless rental equipment. “A picture is worth 1,000 words, not a $1,000 dollars.” Mickelson joked.
While we were there for our interview, a phone call came in with the question – “What else will I pay?” “Nothing,” remarked Mickelson. With the friendly advice on the other line to “ought to raise your prices,” there was some contemplation, “Nahh… I don’t want to raise our price. It’s a simple structure with an honest price.” With another rental agreement in the works, Mickelson just smiled from ear to ear knowing that she’s finally on to something. A business strategy that the big guys can’t touch.
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