(1888PressRelease)
June 17, 2008 - Loove, one of Sweden’s top manufacturers of car trailers has launched their new website with the brand realignment strategies from Real India AB. The new site is focused on bringing out the new product positioning and paving the way forward for the company’s business focus on the trailer sector. Loove was looking for the right partner who could understand its vision and effectively portrait it online. Real India AB was selected for its brand strategy, experience in marketing, process oriented approach, creativity and technological expertise.
Apart from the wish list from Loove, Real India AB team has worked on a list recommendation covering a number of elements which can help and enhance the online brand messaging and increased usability. Seeing the strategic value in these recommendations Real India AB was chosen to develop the entire website.
Loove team not only wanted to develop a website which portrait the strengths of their products but also wanted a site which can be maintained easily by their internal team in the future. Real India has developed the solution such a way that the site can be easily modifiable even by the internal non-technical users by providing What You See Is What You Get (WYSIWIG) interface.
Bengt Ivansson, CEO, Loove says ”We are very satisfied and well impressed by the work Real India AB has done for us. Their approach to the entire project was very professional and the Real India Team was able to understand our exact requirements and also give their valuable inputs. They were able to keep us abreast with the developments at all the stages and delivered the project within the specified time line at a very competitive price level.”
Pradeep George, CEO, Real India says “We are happy to work with Loove. The new site will bring lot more visibility for the company and its products. Now Loove has the online representation that matches the quality of their products.”
The entire project was completely monitored by Real India’s process oriented approach and strictly adhered to the delivery timelines. Visit Loove website www.loove.se
About Real India AB
Headquartered in Sweden, Real India AB provides Strategic Advisory services, software solutions and services to businesses in the Scandinavian regions. Real India AB currently focuses on Strategic Advisory Services, Graphics and Multimedia Services, Documentation and Website design and development. Real India leverages its presence in Scandinavia with their own resources and a network of development partners in India to deliver proven, cost-effective and qualitative solutions in these areas.
About Loove
Loove Trailer AB has been building top-end trailers for more than 30 years. Loove designs and builds aluminum trailers and components which are quality rich and of good craftsmanship. Loove believes in building trailers that can last for long and bring value to its owners.
###
