(1888PressRelease)
July 13, 2007 - London design studio Lisa Tse Ltd has been appointed a Creative Partner for China Now 2008.
China Now is the biggest celebration of modern Chinese culture ever to take place in the UK.
Lisa Tse Ltd will be responsible for developing the festival's core Identity and key brand communications.
"Working with Lisa Tse Ltd has been a pleasure. Lisa offers a great combination of intelligent thinking, creative flair and professional delivery.
Lisa listens hard and pursues our briefs with a genuine passion. She has created a fantastic, fresh new brand identity for China Now and we look forward to bringing it to life across all our brand communications."
Simon Heale
Chief Executive, China Now
In the first half of 2008, leading up to the Beijing Olympics, CHINA NOW will host over 700 high-profile events, performances and spectacles in cities all over the country.
"CHINA NOW is an admirable and innovative initiative, which I am certain will do much to advance our relationship with China."
Tony Blair, Former British Prime Minister
Showcasing the best of art, design, lifestyle, business, technology, education, and sport, CHINA NOW will bring the extraordinary excitement and atmosphere of contemporary China to the UK.
"Between the Chinese New Year celebrations next February and the opening ceremony of the Beijing Olympics, the UK will be bringing together a festival of celebrations showcasing the very best of contemporary China."
Stephen Green, Chairman HSBC and China Now
The new identity and festival programme will be unveiled at a Press Launch in September 2007.
For more information contact :
Lisa Tse Ltd
Gresham House
24 Holborn Viaduct
London
EC1A 2BN
T: +44 (0) 207 248 9 248
E: lisa ( @ ) lisatse dot com
www.lisatse.com
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