(1888PressRelease)
August 31, 2007 - Logo Design
At LogoCat we believe that your Logo is an inseparable part of your corporate personality and presence and the first statement in your corporate communication. Our team of well experienced graphic designers and artists specialize in designing logos that draw attention and lend a unique image and identity to your company. We understand that the right logo could be the first small step towards all your future branding and positioning efforts and could trigger “Top of Mind” (TOM) recall for your products and influence buying decisions.
Feeling the customer’s pulse
The elaborate questionnaire in our order form is just an indication of our belief in getting into the bottom of the task in hand. Your response to the questionnaire will act as the initial creative brief and help us to understand your needs. Based on this we will present you an initial set of creative which could be further fine tuned after mutual discussions to arrive at the final product.
Design Process
A project manager from LogoCat will be assigned to your order and will begin work with his team on your initial design, he will work closely with you and make sure the logo design matches and fulfils your needs. We would present you with a couple of concepts for review not later than 3 business days of receiving your order, after you select one of this we could make further changes to arrive at the perfect product.
E-Mail Design
The emergence of E-Mail as the winning marketing tool across products, services and target audience has naturally resulted in huge volumes of marketing E-Mail hitting subscribers mailboxes everyday. LogoCat’s professional approach to E-Mail designing and formatting will make a world of difference to your E-mail and make it special and stand apart giving it a high degree of being read and responded.
As in Logo design LogoCat will deliver a couple of E-Mail designs within 3 business days for you to choose.
Website Design
Your corporate website is the most natural choice for potential customers when it comes to understanding your company and products, it has a permanence that print medium cannot match, in short it is your online branding and positioning medium. We at Logocat understand this fully well and make sure that your site has the right look, feel and navigation to communicate easily to your target audience.
At LogoCat we adopt the following well-researched steps to create stand apart and truly great websites.
We tailor your site to suit your target audience
Your website is so much like your name, while it belongs to you it is used more by others, as much as we would write a book with the readers in mind we should design our website with the browsers in mind. Research reveals that browsers look for quick information and do not have the time or patience to sieve through pages of content and are most likely to go to another site if their search does not yield quick results. Your website should let the browser know in a glance as to where he would find the info he is looking for and access it with ease. Excessive graphic usage can be jarring and deviate the focus of the browser and should be confined to healthy limits, an easily navigable site prompts repeat visits to your website.
Content is the key
Content in a website, unlike a book cannot be too elaborate but crisp, creative and to the point. While some window-dressing in the form of flashing designs and graphics could ease the monotony and add color to the site it cannot be a substitute to well researched content to provide the right information that your target audience is looking for in your site.
LogoCat’s tips for a great website
Presence of neutral content on your industry lends credibility to your site, visitors appreciate the information provided by you in public interest, this prompts repeat visits and gives your site the status of a referral site. A pharmaceutical company’s website could have useful health tips and common illness prevention measures, a jeweler shop site could have the day’s gold rate and methods to ascertain purity of gold in ornaments, a realtor could talk of properties available in the city instead of confining to what he has to offer and give tips on house maintenance.
Have a dynamic Website
Static websites leave the image of a static company in the viewer’s mind, it is just not sufficient to have a good website but one that reflects the changes, developments, and achievements of your company. Dynamic content gives the impression of a vibrant and happening company. The site could be updated with news such as the opening of a new facility, launch of a new product, an increase in market share, winning an award for excellence or quality or the induction of a high profile director.
Promote your Website by all means
While we could design a great website for you, only you can spread the good word, generate higher web traffic and make the best use of your Online presence. It should be borne in mind that search engines are just one source of information for people to visit your homepage and it will not suffice to figure your Web address in search engines alone Incorporate your web address in all your corporate communications starting from the business card to paper advertisements, T.V advertisements, corporate gifts and calendars. You will soon find the traffic to your Website increasing significantly.
In conclusion we would like to state that LogoCat is perhaps the only online design company that delivers your logos and designs within 3 business days of the brief so you could spend your time attending to several other tasks related to your new enterprise.
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