Local Solo-E Certified Expert Predicts Upcoming 2011 Trends for Solo Professionals and Small Business Owners
Solo-E.com Certified Expert Jennifer Davey predicts small business owners and solo professionals will need to get more connected in 2011.
- Philadelphia, PA-NJ (1888PressRelease) November 19, 2010 - Getting more connected and increasing learning opportunities are among the five major influencers driving trends that small business owners and solo professionals will see in 2011, predicts Solo-E.com Certified Expert Jennifer Davey.
The business and marketing expert polled clients, monitored blogs and article postings, and consulted other experts throughout the year, and, with input from the team of solo professional industry experts at Solo-E.com, selected five trends that will likely affect solo entrepreneurs and business owners for the coming year.
According to Davey, who owns and runs JJSCoaching.com in the Philadelphia area, many of this year's trends point to a continued quest for increasing skills and networking, but also includes a pursuit of adding value and enhancing experiences. Founded in 1998, JJSCoaching.com helps small business owners to get clients, build their businesses and make more income. Davey is one of 50 solo professionals who are certified by Solo-E.com, and as a result of his/her affiliation, was able to monitor trends in the solo professional and small business community more effectively.
"From finding others to network with to expecting more value for one's money, these trends are indicative of how we are living our lives in an economic recovery. Gone are the days when people will invest their time and dollars without knowing the return-on-investment," says Terri Zwierzynski, CEO and founder of Solo-E.com. "We're able to step back and see these trends connected by a common thread and reflected in other areas of solo entrepreneurs' daily lives."
The Top Five Trends for Small Business Owners and Solo Professionals:
1. Connecting with other solo-professionals who work in small businesses. "As a solo business owner myself, I know it can be hard to find a good resource to find like-minded individuals," says Solo-E.com Certified Expert Davey. "The key is to find others in your field that already belong to a group and love it. So ask around."
2. More learning, but on your own terms. "Some people in the industry think that less people are buying products and services due to the economy. That's simply not true," says the business and marketing professional. "People are just making sure they get real value before investing in a resource."
3. Social media takes a new role. "Although social media will still be an important way to connect and communicate, it's not going to be making such an impact the way it did in the past," says Solo-E.com founder Zwierzynski. "The key is how to leverage it as part of your ongoing outreach and engagement."
4. DIY marketing makes a comeback. "Small businesses are becoming a group of do-it-yourself marketers. In one sense this isn't new. Small businesses have always handled some part of their marketing in-house," says Davey. "What's different now is the vast array of marketing tools available that make it easy to do it yourself."
5. "Green" is the Color of Business. According to Davey, a strong minority of people make eco-friendly a key deciding factor when making purchase decisions. It remains to be seen how long this trend lasts, but she estimates it will be growing for the next 3 to 5 years. "The more 'green' you can be, the more loyal a certain base of your customers will become."
About Jennifer Davey of JJS Coaching
Jennifer Davey, Founder of JJS Coaching and Author of the "14-Step Formula for Getting Clients", is a Business Coach, Marketing Strategist, and Speaker. She helps small businesses and self-employed professionals grow their businesses and develop strategies for getting clients, building business, and making more income. For more information visit, http://jjscoaching.com
About Solo-E.com Solo-E.com, is one of the leading online resource centers for solo entrepreneurs and self-employed professionals. It exists to promote the practice of solo professionals, and provides education and growth opportunities for subscribers. In addition, it offers marketing opportunities and assistance for entrepreneurs, coaches and consultants. For more information, visit http://www.solo-e.com