(1888PressRelease)
March 11, 2010 - Dubai - Businesses and institutions in the Middle East are being urged to incorporate strategy into organisational behaviour and learn from the risk response strategies that enabled various regional entities to absorb the shock of the global economic downturn.
The response to the downturn was no different in the Middle East as organisations that opted for long-term sustainability over short-term profits showed remarkable agility to manage risk, according to renowned management scholars Dr. Robert Kaplan and Dr. David Norton.
"A clearly defined and measurable strategy map and perfect alignment between strategy and the organisation is what set apart successful, sustainable businesses from the rest during this downturn," said Dr. Norton, who has guided government departments and corporates such as Dubai Electricity & Water Authority, Qatar Telecommunications (Qtel) and the Ministry of Works in Bahrain in strategy execution.
Co-inventors of the Balanced Scorecard process, a path-breaking tool to measure and monitor strategy and its implementation across organisations, Dr Kaplan and Dr Norton will be back in Dubai this year to shed light on proven approaches in achieving strategic agility and managing risks. The two inspirational thinkers will share their observations with C-level executives at the 'Balanced Scorecard Forum 2010', to be held at the JW Marriott Hotel, Dubai, from the 27th of March to the 1st of April 2010.
"Senior executives are often found to spend less time managing risk than they do managing strategy. Risk management should be viewed as a third leg of shareholder value creation, with revenue growth and productivity as the two other legs," Dr Kaplan said.
The forum will also host Joey Fitts, Partner Lead, Information Worker Business Group, Microsoft Corporation and co-author of the new book 'Drive Business Performance: Enabling a Culture of Intelligent Execution', for the first time in the Middle East.
Strategy managers from the Ministry of Works in Bahrain, Dubai e-government, Qatar Telecom, Infosys Technologies, and Canadian Blood Services are also set to address the Forum. The Forum will also present case studies and workshops on aligning operations and processes to risk mitigation and provide extensive networking opportunities.
The forum is being supported by ADDIMA Consulting, Palladium Group and the Corporate L.I.F.E. Centre International (CLCI) of Canada.
For more information on the BSC Forum 2010 please visit http://www.iirme.com/bsc
'Leaders Presents' is a new division of IIR Middle East designed to provide the IIR delegate a new level of conference experience. Born from the success of the Annual Leaders in Dubai Business Forum, Leaders' events stand out from the rest by providing a superior level of speaker, ensuring up-to-date topics and maintaining an all-around level of excellence throughout the execution of their events. The flagship event - Leaders in Dubai - is a meeting of over 1,500 of the regions' most eminent business leaders from across all industries who come together with some of the most popular business, economic and political leaders from across the globe - to network, learn and debate on the future of business and to share their experiences. Leaders Presents has launched a number of other highly successful events recently including the acclaimed Management Innovation Forum, which was launched in 2007 and met with rave reviews, and the Middle East Business Achievement Awards which honors regional business leaders for their excellence and contribution to business. 2009 sees the development of a variety of 'Leaders Presents' events - all of which promise to evoke thought and creativity, and give real value to the delegates who attend. Speakers, current and past at 'Leaders Presents' events include, Colin Powell, Jack Welch, Bill Clinton, Richard Branson, Kofi Annan, Michael Porter, Her Majesty Queen Noor, Tom Peters, and Malcolm Gladwell.
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