LinLead's Employer Brand Strategy Workshop to Take Place in December in China again
Developing an Effective Employer Brand Strategy Workshop, Shanghai will be hold on 13-14 December 2011at Novotel Shanghai Atlantis, China
- (1888PressRelease) November 16, 2011 - Beijing - Developing an Effective Employer Brand Strategy Workshop, Shanghai will be hold on 13-14 December 2011at Novotel Shanghai Atlantis, China, to gather executives and professionals in recruiting, HR management and brand communication from China and Asia, who are eager to learn and share cutting-edge concepts and best practice in the field of employer brand management, as major viewpoint from business communities indicates deployment and development of employer brand strategy drives HR practice transforming from traditional administrative and managerial roles into human capital operating role, besides increasing effectiveness and efficiency of talent acquisition, retention and inspiration.
The increasing business competitiveness sparks HR practitioners' enthusiasm about employer brand management practice in China and Asia, however perception of the discipline of employer brand management varies very much, there are quite a few different opinions about the discipline in the market. People coming from marketing end regard "employer brand management" merely adds one more approach for corporate branding team to win a good image and reputation for business, some other people coming from CSR, it's easier to be taken granted of part of approach towards being a corporate citizen; and for recruiters and rewarding service practitioners, sometimes, it's more convenient to take "employer brand management" as a tactical tool packing all tangible and intangible benefits of employment to attract talent. How effective can an employer brand strategy play a key role during the course of organizational development and business operation?
Richard Mosley, who is the global authority co-conceiving employer brand in 1990s, and will provide in-depth coaching and facilitate onsite discussion during his 2-days mastercalss at the employer brand event, acknowledges: "the discipline has been evolving as the business environment is still changing faster, in the traditional way, employer brand management emphasize on how organizations plan, organize and communicate employment packages to better attract, develop, retain and inspire talent needed for business win.
Today's practice will take demand deprived from HR transformation into consideration, in the situation, HR professionals are encouraged more to deploy and apply employer brand management as a powerful strategy to improve HR management, optimize business process, and even facilitate HR practice's transformation into a profit builder, the human capital operator, besides taking advantage of employer brand management as an effective communication tool." "Basing on business drives, guided by leadership development, orientation, HR professionals have chances to improve coordination with marketing and line management teams for consecutive employer value proposition, and organizations enhance capability of reforming and optimizing human capital operation, from talent sourcing, acquisition to development, from talent engagement, performance to productivity towards customer value delivery, during the deployment and development of employer brand strategy. Obviously, the employer brand management is not a one-off transaction indeed", Richard added.
For a long time , while more and more corporations work hard to bid for a single title like "The Best Employer" and "The Most Admired Company", internally reforming business process and externally furnishing a profit-building image for HR practice form real challenges for more and more employers who expect to win over the war for talent, especially, HR and corporate management are facing higher and higher operational expense due to labor cost soaring and inflation escalating in China and Asia. Insiders expect that Developing an Effective Employer Brand Strategy Workshop, Shanghai, which has been scheduled to happen on 13-14, December, 2011, at Novotel Atlantis Shanghai, China, will afford the excellent executive learning and idea-exchanging for in-house practitioners, academic researchers and consulting professionals seeking for effective employer brand management solutions and action plans.
Steven Li, the project leader of LinLead's Employer Brand Series, believe, at the upcoming December event: Developing an Effective Employer Brand Strategy Workshop, Shanghai, "senior executives and professional from recruiting, HR management, brand communication and CRS practitioners, including delegates of Shell, Yum!brands, Bayer, will produce solid perception of employer brand management, improve insights into employer brand strategy, and gain better understanding about how employer brand facilitates organizational development and business process, and support HR function to transform from cost-centric center into profit-building role - human capital operation, besides employer brand management underpinning reputation for business organization.",
Developing an Effective Employer Brand Strategy Workshop, Shanghai is another event of LinLead's Employer Brand series which is organized by LinLead China, the China mainland's 1st home-grown 3rd-party B2B meeting organizer. Past events of LinLead's Employer Brand seires attracted leading employer brand, including Wal-mart, Bayer, Johnson & Johnson, Panasonic, Philip Morris, Kingsoft, Longcheer etc. to attend and won huge influence. According to organizer's arrangement, in addition to its traditional winning mix: high Interaction, high quality delegate and highly-recognized master, the new round of LinLead's Employer Brand series will get it much more focused on Asian practice, through adding the Asian experienced employer branding expert, Lezann Chong into the speaking mix.
About Richard Mosley
Richard Mosley, the globally-recognized co-conceiver of employer brand concept, is widely recognised as one of the leading world authorities on employer brand development and management. His first book, 'The Employer Brand', co-authored with Simon Barrow, has become a global best-seller. During his 20 years experience in both brand management and HR consulting, Richard has led major employer brand development and engagement projects for Apple, Disney, Google, HP, P&G, EON, GSK, Lafarge, LEGO, PepsiCo, RBS, Tesco, and Verizon etc.
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