(1888PressRelease)
November 22, 2008 - LifeMojo has launched its website on weight loss and fitness. On LifeMojo, users can start by analyzing their body and lifestyle. They can learn more about their body, daily calorie intake, etc. LifeMojo has advance tools that allow for the user to plan their diet and exercise schedule depending on the analysis, and track them. Users can also check the calorie content of the various food items and the calories burnt in various daily activities. LifeMojo also has tips and articles about healthy eating, exercise, wellness and motivation.
As per the August 2008 issue of the "American Journal of Preventive Medicine", the key to Weight loss and Fitness is to keep a food/activity diary. Tracking is vital for self-assessment and motivation. LifeMojo is trying to make it easier than ever with tools such as LifeMojo's Diet and Activity Tracker - A few clicks, and your results are known immediately!
The product has been successfully serving as a platform to professional nutritionists/dietitians, as part of the B2B initiative from LifeMojo. LifeMojo provides its platform to Dr. Shikha Sharma, using which she efficiently provides her consultations to her remote clients.
Namit, Co-Founder and CEO of LifeMojo got a chance to meet Dr. Shikha Sharma (a renowned weight management and health expert) as a Technology Advisor. Dr Sharma wanted a solution for a few problems that existed in her business. After that meeting and after seeing Adnan Sami (a famous Asian Singer) lose 150 lbs, Namit tried losing weight and was able to lose 25 lbs in 45 days (which he soon regained). On analysis of this successful weight loss, the LifeMojo team realized that the key was constant monitoring of what he ate, his fitness regimen, and an eye on his weight. But the problem was that he soon regained weight. The team looked around and found a lot of similar people and a solution to this problem. The solution is right diet consultation, as per one's body composition and meal preferences. But this right advice is (1) expensive, (2) inconvenient due to the traveling involved (3) inaccessible, since good nutrition experts who understand one's meal preferences are not easy to find. And thus as a solution to all these problems, LifeMojo was born!
###
