(1888PressRelease)
February 15, 2007 - Sherman Oaks, Ca. February 23, 2007—Li Cari Spring 2007 Fashion show at 818 Freight Boutique. Spinning the turntables for the evening will be DJ Miss Dust. There will be a catwalk for 818 Freight and Li Car’s VIP guests. The Red Carpet arrivals begin at 7:00pm, the runway set for 8:00. The evening will be filled with another night of Music, fashion, and shopping.
In 1983, Spring and Maria Atanasio, an enterprising mother and daughter duo, exploded onto the fashion circuit. Their multi-talents quickly became an immediate success. Soon after the team established a larger, second store located in the Westfield Fashion Square in Sherman Oaks. Spring Atanasio's reputation quickly exceeded even her own expectations. She is nationally recognized for perfecting that special look and well respected by her peers, studio and celebrity clientele. Many of her clothing items have been showcased on programs such as Charmed, General Hospital, Days of Our Lives, Martin, Studio 60, Friends, and many more. Maria Atanasio, is a nationally known fashion designer and merchandiser, with her impeccable character and soft-spoken charm.
She devotes specialized and personal service to each and every one of her customers. Her fashion strengths supersede her unique personal services, which also includes custom alterations for a couture fit. The store is noted as "classic with a twist" as well as "outrageous and cutting edge."
818 Freight is a unique and friendly boutique with years of fashion expertise to help anyone create their own personal look with the styles and trends of today. Maria and Spring are two inspiring buyers with very different taste, and together have come up with an extraordinary selection of designers, combining avant-garde with classic styling. The two travel to New York, Paris, Italy, and throughout Asia attending trade shows and visiting the new up-and-coming designers. 818 Freight Incorporated is a peek through their eyes of what is happening in the world of fashion.
Li Cari is showing it’s Spring 2007 collection on a label tour that kicked off at the Diane Merrick Boutique on February 9, and will continue till April 2, 2007 with a runway show at each location. On February 23, it will be held at the 818 Freight boutique. Jazmin Whitley, designer of the Li Cari Label has a style that is tremendous and is a breath of much needed fresh air. With influence from her studies in Italy and Brazil Jazmin Whitley, began her career in fashion while still a high school student. Today, Jazmin Whitley brings a passion and persistence to the world of couture fashion that is underscored by each of her garments, favoring such indulgent materials as silk, lace, and fur.
Jazmin Whitley is meticulous about the quality of her garments. She prides herself in the intricate detail and regards herself as an artist who pushes the boundaries of conventional fashion precepts. Jazmin Whitley is inspired by classic beauty, with modern wearable comfort. Jazmin Whitley believes that the Li Cari Label let’s women make a fashion statement while also making a statement about who they are and what they believe in. The line will only be made in the USA , Italy and countries that enforce child labor laws. Whitley states “and that will never change”. She strongly believes in the eminence of her garments and is adamant about stopping child labor. The Li Cari line can only be found at exclusive boutiques. The Li Cari Label is on a Spring 2007 tour and will be showing in boutiques across the nation for more information on the next event or becoming a vendor please contact Susan Costa, mylicari ( @ ) hotmail dot com
Fiji water will be providing water for the models as well as the guests www.fijiwater,com
The Li Cari Collection was also, featured at the Catwalk for Charity event www.catwwalkforcharity.com on November 10, 2006.
you can visit www.shoplicari.com or www.myspace.com/licaribyjazmin and www.wireimage.com go to search box and type in Li Cari or Jazmin Whitley.
For more info on the 818 Freight
call (818)-784-0835
or visit www.818freight.com
For media requests please contact Susan Costa at 626.445.7400 or mylicari ( @ ) hotmail dot com
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