Salt Lake City-Ogden, UT (1888PressRelease)
December 22, 2007 - The 2008 Sundance Film Festival will once again experience a deeper shade of green with the second year entry of Project GreenHouse, a unique platform that brings awareness to global environmental issues through a lifestyle event showcasing responsible eco-luxury living.
Having set the standard on sustainable living with the first edition of Project GreenHouse at the 2007 Sundance Film Festival, Lexus Hybrid Living is once again the exclusive presenting partner, showcasing the very latest in eco-luxury lifestyle, both on and off the road. And for the first time, Sundance Channel will produce segments for their daily on-air broadcast of the Festival - including interviews with participating film directors and cast - from a specially-designed studio on location at Project GreenHouse.
With nature’s backdrop of Park City, eco-curious celebrities and VIPs will experience unparalleled luxury beginning with complimentary rides to the exclusive suite in the world’s first luxury hybrid vehicles, including the Lexus RX 400h luxury hybrid utility vehicle and the Lexus LS 600h L luxury hybrid sedan. Project GreenHouse is located at 306 Main Street, Park City, UT, just steps away from the Egyptian Theatre, and will be open from January 18–22, 2008, from 1pm-6pm (by appointment only). A modern lifestyle suite, Lexus Hybrid Living will design a model space, featuring selections from Organic Interior Designer Kelly La Plante and using pieces from the Lexus Hybrid Living collection.
Pangea Organics will pamper guests with a refreshing and rejuvenating spa, featuring its suite of organic bath and body products. Guests will also enjoy organic beverages, organic chocolate tastings and more!
One of the highlights of Project GreenHouse is the Eco-Fashion Closet, showcasing and curating the latest sustainable designs from established and emerging designers. This year’s collection will include designs from Oscar de la Renta, ThreeAsFour, DDCLAB, Bahar Shapar, Ekovaruhuset, C.L.A.S.S. and more.
Project GreenHouse will be a carbon neutral event, which is one of the platform’s key initiatives: to showcase the importance of reducing one’s carbon footprint.. Participating films, documentaries, and shorts are invited to offset their carbon emissions through our partner, Earth Pledge and its Limit450 division, which supports local American farmers. Festival goers are also highly encouraged to visit Project GreenHouse and carbon offset their travel to the festival.
Project GreenHouse is produced and solely owned by Corrin Arasa, President of E2 Marketing. Press who would like to attend or to request an interview with Corrin Arasa, please contact STATE Public Relations, Kristina Ratliff or Ryan Urcia at 646.714.2520 or email kristina+ryan ( @ ) statepr dot com for accreditation dot
For information on Lexus Hybrid Living, contact Inform Ventures at 323.906.0736 or Dee Murphy at dee ( @ ) inform-ventures dot com.
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