Enabling B2B marketers, business owners, and entrepreneurs to search for their targeted business audiences, simplifying the complexity of online advertising.
Now that Leadtail offers B2B channels, I can be sure to reach my intended advertising audience simply and easily
San Francisco, CA (1888PressRelease) August 12, 2009 - Leadtail, the world’s first online advertising search engine, announced today that it’s expanding the breadth of its search and directory capabilities by introducing a targeted business-to-business channel. Today’s announcement expands Leadtail’s services to include both consumer and business channels. This new B2B channel will give advertisers access to over 400 publishers in 15 different B2B categories, including such diverse and in-demand verticals as automotive, biotech and pharma, computers and IT, finance, healthcare, marketing and advertising, real estate, and small business.
Using the Leadtail search engine, B2B marketers can browse with confidence using a database that’s searchable by keyword, category, location, and demographics. Search results enable marketers and media buyers to compare deeply profiled online advertising opportunities to reach their targeted business audience based on: pricing method (CPM, CPA, CPC, etc.), number of monthly visitors, and minimum suggested order size. And every publisher, blog, and ad network in the database has been thoroughly reviewed by the Leadtail editors.
The Place to Start Your Online Advertising
“Leadtail’s mission is simple,” says founding Leadtail Community member, Carter Hostelley, “we aim to be the single best place for marketers to start their online advertising. Finding the right places to advertise online can be challenging for consumer advertisers, and even more so for business-to-business marketers.” For example, a search for “healthcare publishers” yields 7.3 million results in Google. Searching for “healthcare” with Leadtail results in 35 targeted opportunities with relevant information at a glance; and each search listing gives the B2B marketer a complete snapshot of the advertising opportunity as well as the ability to check pricing or request a quote. A similar search for “food and beverage publishers” yields nearly 13.6 million results on Google versus 33 highly targeted opportunities with Leadtail. “We want to deliver results for all marketers and online advertisers. Now with both consumer and business channels available, we have the breadth to deliver on that mission,” Hostelley adds.
“There’s no easier way for marketers to target their ad campaign,” reports Johnathan Robinson, a B2B marketer and founding Leadtail Community member, “Now that Leadtail offers B2B channels, I can be sure to reach my intended advertising audience simply and easily.”
Leadtail, the first online advertising search engine, was officially launched in May of 2009 by a community of professional marketers. Marketers, business owners, and entrepreneurs are now using Leadtail to succeed with their online marketing and advertising efforts. Based in Burlingame, CA, Leadtail is committed to making online advertising easier for everyone.