Sarasota-Bradenton, FL (1888PressRelease)
March 21, 2008 - The International Academy of the Visual Arts awarded interactive agency atLarge, Inc. an International Davey Award for the 2007 Sarasota Film Festival online campaign.
"To be selected from over 4,000 entries for the coveted Davey Award is an incredible honor -- especially for an interactive campaign that was one of the most challenging and rewarding in terms of its functionality and creative," said atLarge President Anand Pallegar.
The Davey Awards are based on the classic David and Goliath struggle in which the underdog defeats a giant using strategy and a pebble. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets.
The Sarasota Film Festival Campaign is now a "creative David." The interactive campaign increased online revenue by over 160 percent and drove patron engagement to a whole new level through a customized, interactive experience. Visitors could search the Festival movies by genre, director, actor and title, allowing for customization and online scheduling. In addition, patrons also received movie recommendations based on their past purchases and preferences.
In 2008, the Festival once again selected interactive agency atLarge, Inc. as its interactive branding partner for what is to be the largest and most prestigious Festival to date. The Festival has already lined up an impressive slate of stars including Charlize Theron, Steve Buscemi, Stuart Townsend and Stanley Tucci. Sarasota Film Festival Executive Director Jody Kielbasa said the decision to partner with atLarge in 2008 was a given. "We have consistently achieved dramatic results by collaborating with the atLarge interactive team…results like massive web sale increases and online brand experiences that are compelling, interesting and user-friendly -- results that have been improved upon each year of our partnership. As rewarding as the results are, it is an even greater honor to have the 2007 Festival interactive campaign receive an International Davey for its incredible design and functionality," said Kielbasa.
