(1888PressRelease)
September 02, 2008 - ORANGE COUNTY, CA – Birch Street Systems today unveiled the transformation of its corporate identity with the complete redevelopment of its website; BirchStreetSystems.com. The new website is designed to reflect Birch Street’s commitment to represent a customer-centric company built on a continuing history of innovative solutions and services that meet the needs of hospitality portfolio owners small to large.
"Birch Street is a business that connects closely with their customers by providing a digital marketplace catered towards food & beverage needs," said Leslie McDonald, Birch Street director of business development. "Our new brand reflects who we are, the markets we serve and the innovations that differentiate us in our industry."
Over the years, in addition to adding forward-thinking solutions, the company has moved beyond procurement and has made significant progress in back-office automation solutions.
"From the outside looking in, I've watched Birch Street transition its business from a primarily procurement solution provider, to a true partner in helping companies better manage their business processes. Today we provide solutions for purchasing, AP automation, inventory control, food cost control, liquor monitoring, management of capital projects, or consumption trend spend intelligence," said Doug Sanborn, CEO of Birch Street. "Now the face of Birch Street matches the tech savvy, innovative company Birch Street is today."
About Birch Street
More than 1,500 properties, 22,000 users, and 53,000 suppliers utilize Birch Street’s P2P solutions worldwide, making a bold statement about Birch Street's strength in becoming the leading hospitality spend management solutions provider. Birch Street delivers its web-based platform to some of the world’s most recognizable companies including; Hilton Hotels Corporation, Marriott International, Hyatt Hotels, InterContinental Hotels & Resorts, Omni Hotels, Interstate Hotels and Resorts and Carlson Hospitality.
They help customers reduce the risk, complexity and cost associated with regional or worldwide procurement and back-office operations, while empowering business users and delivering unprecedented ROI. Birch Street offers solutions for global hospitality organizations, mid-tier management companies, and single-site properties. Headquartered in Newport Beach California, the company is managed by a team of enterprise software veterans. For more information, visit BirchStreetSystems.com.
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