Los Angeles-Long Beach, CA (1888PressRelease)
August 06, 2009 - High-end, LA based women's couture label Lauren-Elaine Designs (LED) announces the launch of the new casual, bohemian lifestyle label- "Laine." For the "Laine" collections, designer Lauren Elaine mixes bold, whimsical prints and one-of-kind hand dyed cottons with effortlessly feminine silhouettes suitable for everyday wear. Following on the heels of the success of the couture LED "Black Label" collections- the "Laine" label provides a more affordable, detail-oriented line that incorporates fabrics with a low environmental impact- as well as a lower price tag. The "Laine" line will debut at LA Market August 7-11 2009.
"I really wanted to create a line geared toward more everyday wear- but that still maintained a very feminine, and unique feel, " Elaine said. "When I'm designing for 'Laine'- I'm designing for the girl who's a bit of a 'gypsy-princess'- as I like to call her. Very much into the creative, colorful, and breezy boho-chic look, but at the same time elegant, and classy. Not too flower child, not too stuffy. I've always found it hard to find pieces that aren't one extreme or the other- which is a big reason for designing the 'Laine' collection." Primarily known for her cocktail dresses and evening gowns, Elaine introduces a wider variety of tops, skirts, and separates with "Laine."
The LED label originally launched during LA Fashion Week in March 2008- and has since developed a celebrity following and a red carpet presence. LED recently presented a red carpet celebrity fashion show event at Les Deux in Hollywood in June, with plans to debut Spring 2010 at LA Fashion Week in October.
Please direct all sales-related inquiries to adam ( @ ) Lauren-ElaineDesigns dot com dot For press/media inquiries, contact Stacey at pr ( @ ) Lauren-ElaineDesigns dot com dot
Email pr ( @ ) Lauren-ElaineDesigns dot com for media requests.
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