(1888PressRelease)
October 28, 2009 - Sustainability champions at any level in an organization can help their business transform into a sustainable enterprise. During the November 4th web conference, “Leading Sustainability Change—from the Center,” Bob Willard, author of the The Sustainability Champion’s Guidebook: How to Transform your Company, will provide practical guidance on how to create a culture of sustainability in the workplace.
Dr. Willard will elaborate on a proven seven-step process and effective leadership practices to apply during the sustainability change process. He will also address how to avoid potential pitfalls and help others become more effective sustainability champions. By connecting the dots between timeless leadership practices and transforming an organization to a sustainable culture, attendees will learn how sustainability champions at any level can lead a transformation to a smarter, more successful, and more sustainable enterprise.
“Leading Sustainability Change—from the Center” is the first event in the two-part online discussion series “Conversations with Bob Willard: Making the Sustainable Business Case Grow,” produced by AltaTerra Research. The second event in the series, “Making the Case for Sustainable Business: Smart Strategies Driving the Bottom Line,” will be held Thursday, December 10th.
Registration for both events is now open. Early-bird registration discounts are available for “Leading Sustainability Change—from the Center” and the “both events” package through Wednesday, October 28th. Registration and additional information are available online at www.altaterra.net/event/bobwillard.
Bob Willard is a leading expert on the business value of corporate sustainability strategies. He has authored three books, The Sustainability Advantage, The Next Sustainability Wave, and The Sustainability Champion’s Guidebook, and he has created two DVDs: The Business Case for Sustainability and The Sustainability Champion’s Guidebook: The Presentation. Previously, Dr. Willard was a senior manager with IBM Canada. He is currently on the faculty of the Sustainable Enterprise Academy and serves on the advisory board of the Natural Step Canada. Dr. Willard has a PhD in sustainability from the University of Toronto.
About AltaTerra Research
Founded in 2007, AltaTerra Research is an international research consultancy dedicated to corporate environmental sustainability and commercial markets for clean technology solutions. With custom research and consulting services, industry research reports and executive events, AltaTerra helps business leaders make informed decisions on green business. Current topics include commercial solar and green power, the corporate carbon footprint, and environmentally-friendly product strategy.
More information is available at www.AltaTerra.net.
Contact:
Anneke Mueller Hohl
AltaTerra Research
Anneke.Mueller ( @ ) AltaTerra dot net
(212) 537-5044 ext. 683
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