(1888PressRelease)
July 31, 2009 - Displayed on the side of Gary Densham’s nitro funny car at Infineon Raceway was Kwan International’s distinct logo. Racing in the National Hot Rod Association’s (NHRA) 22nd annual Fram Autolite Nationals in Sonoma, California, Densham and Christina Kwan, owner and founder of Kwan International, continued their efforts in expanding NHRA’s global interest.
“While all of NHRA’s 24 races are shown on ESPN television, there is a lot to be done in terms of bringing more interest to the sport on a worldwide scale. NHRA likes to promote its diversity among its drivers and fans; however, even more countries still need exposure to the fastest sport in the world,” says Kwan.
“In particular to promoting global awareness of NHRA’s drag racing, I’m speaking about Asia. The population of China alone has the ability to raise the NHRA to an entirely new level of awareness and viewership. To truly become a global sport, Asia markets must be explored,” explains Kwan.
“In collaborating with Densham Motorsports, we are the first to give direct recognition to Asia. We debuted Chinese characters on the hood of Gary’s funny car in Seattle and we continued our efforts to reach out to the world in Sonoma.”
Gary Densham recognizes the importance of the sport’s global representation and is excited to be at the forefront of this effort with Kwan. “I have teamed up with Kwan International to bring global awareness to NHRA. It’s something that our sport really needs,” said Densham after upsetting 14-time champion John Force in final eliminations in Sonoma.
Kwan adds, “We are campaigning to reach out to international markets for the benefit of NHRA as a whole. We look to demonstrate groundbreaking efforts in expanding upon NHRA’s global awareness and viewership. We strive to put NHRA at the top in terms of popularity in global sports. We have Middle Eastern and European teams on the race circuit, but we have yet to really tap into the potentially most lucrative market of them all, and that is Asia.”
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