(1888PressRelease)
August 29, 2006 - SWITZERLAND, BAAR, Aug. 28 - To answer photographers' dissatisfaction towards traditional stock photo agencies, Indeos launches today the first zero-commission stock photography service: Kumaru.com. The all-including web-based application uses the latest technology to meet the challenge stock photography industry is facing: commoditization and photographers' growing awareness of market realities.
"The traditional agency as we know it today will likely not exist in 4-5 years. [They will have to] shed the 'stock' aspect of their businesses and migrate towards a custom photo agency," states successful pro photographer and analyst, Dan Heller. With prosumer cameras costing about $1000 and hobbyists being often as talented as pros, it is no wonder traditional agencies face serious issues. Also, educated photographers are demanding higher royalties and more recognition, demands seldom satisfied.
Kumaru.com offers a new perspective. The all-including service allows individual photographers to sell their photographs on the Internet with the same rigor and professionalism agencies provided so far. However, it differentiates itself by allowing direct photographer-client contact and by taking no commissions on sales. This is only made possible because of a new business model: helping them to start their own business with a complete set of tools. The sophisticated application makes easy to choose a license, set prices and helps them to fully manage their online identity. A truly comprehensive experience.
About Indeos
Indeos is a technology company based in Switzerland. It is interested in creating an ecosystem of image artisans crafting a more democratic stock photography industry.
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