(1888PressRelease)
September 12, 2007 - KNG Customizes Services for Hispanic Restaurants and Businesses
KNG International, manufacturer of restaurant supplies and quality uniforms, utilizes Excend’s expertise in Hispanic marketing and customer experience to service the U.S. Latino community
Nampa, ID—September 7, 2007— KNG International has launched a new Hispanic initiative to better accommodate the needs and preferences of the U.S. Latino market in the multi-billion food apparel industry.
KNG International, formerly known as King Menus — with over 100,000 clients nationwide and a 90 day free-risk trial in all its products— has been a leading manufacturer of menu covers, chef uniforms, wait staff apparel, and restaurant supplies since 1965. Excend has assisted KNG in the translation of its catalog as well as in the creation of specific Hispanic marketing strategies.
“We are excited about KNG’s new Spanish catalog,” said Matt McDonagh, KNG’s CEO. “We have found that industry-specific catalogs can be complicated to read and understand for non-English speakers, especially when the catalog contains technical terms.”
Through its Spanish catalog, KNG is seeking to establish a clear and direct communication with its current and prospective clients. Making sure that Hispanic business owners and restaurant owners are able to understand what they are purchasing is a priority for KNG. In order for Hispanic business owners to receive the right customer experience, KNG has a bilingual sales force— all of Hispanic origin— who works closely with each Spanish speaking client, thus providing a complement for the new Spanish catalog.
“By having a Spanish catalog and a bilingual sales force, KNG is taken appropriate steps to create the right customer experience for its Spanish speaking customers at all points of contact,” said Vicente Armendariz, Consultant at Excend. “KNG is leading the food apparel industry in meeting the needs of the Hispanic community.”
In addition to its Spanish catalog and bilingual sales force, KNG will be launching a comprehensive Spanish website to allow its customers and prospects to learn more about the company and allow them to place orders online.
About EXCEND Consulting Group: EXCEND has provided consulting services to over 170 clients worldwide. The firm advises leading businesses on penetrating the Hispanic market in North America, as well as consulting international businesses on entering the North American market. Clients of EXCEND penetrate new markets at rates up to 3 times faster than their competitors. Contact EXCEND at www.excend.com or 1-801-532-2268.
About KNG International: KNG, formerly known as King Menus, has worked with over 100,000 clients nationwide. The company manufactures restaurant uniforms, chef apparel, menu covers, and restaurant supplies. KNG offers a 90 day free-risk trial in all its products as well as a 150% low price guarantee. To contact KNG please visit its website at www.kng.com or 1-800-888-6368. Promotional Code: H01
Contact: Sayda Ortiz
(801) 532-2268
New York 212-223-1913 – Salt Lake City (Corporate Offices) 801-532-2268 – Los Angeles 310-966-4170
© 2007 Excend Consulting Group, Inc. All rights reserved.
