(1888PressRelease)
July 23, 2007 - King-Casey and BrandMoxie announce they have formed a strategic alliance to provide a full array of marketing, branding and design solutions for retailers and retail products companies in the United Arab Emirates and Saudi Arabia.
Through this partnership, retailers and retail products companies in the UAE and throughout the Middle East will be offered a seamlessly integrated and comprehensive solution for their retail marketing, branding and design initiatives, with best practices expertise from both the US and the Arab world.
King-Casey, is one of the premiere retail branding and design firms in the U.S. For more than a half century, King-Casey has been helping the world’s most prestigious companies build their brands by dramatically improving the customer experience. King-Casey specializes in brand enhancement and the creation of branded environments. Core services provided by the firm include brand positioning, brand identity, visual merchandising and retail store design. King-Casey clients include American Express, McDonald’s, Pepsico, Subway and Safeway among scores of others.
BrandMoxie lays claim to being the most ‘intelligent marketing firm’ in the UAE and among the leading independent advertising agencies in the UAE. BrandMoxie offers an integrated marketing approach that encapsulates a rich breadth of marketing disciplines—all with the aim of ensuring total and precise alignment of activity to financial bottom lines. Besides advertising and PR, BrandMoxie provides services in media buying, corporate identity engineering, exhibition design, customer research and telecom marketing.
“We are excited at being able to deliver total and integrated marketing and design solutions in conjunction with BrandMoxie. Our clients will now have a turn-key solution and seamless approach to their retail marketing, branding and design development initiatives”, says Tom Cook, Principal of King-Casey.
BrandMoxie’s CEO Sana Bagersh explains the significance of the strategic alliance: “The time is ripe for world-class brands to emerge out of this rapidly developing region. We believe the BrandMoxie-KingCasey union will pave the way for the emergence of new and exciting retail brands with incredible franchising opportunities.”
Bagersh added that the combined strengths and experiences of the two companies create powerful competencies that provide clients with quality retail marketing and branding services that are innovative and cutting edge, but still compatible with the values of the region.
