(1888PressRelease)
November 09, 2008 - Known as Pay Per Play, audio ads are short messages which play when a user lands on a page. They are usually only around five seconds, and run while the user waits for the page to load. Installing them is simple; all the web master needs to do is upload a single line of code in to their site's back end, and the ads will automatically play.
KeyAudioAds are incredibly attractive to web master's, as like regular CPM ads, all traffic is monetized, as opposed to PPC ads, where webmaster only make money from visitors who click.
Companies are becoming very fond of this creative advertising technique, as it allows them to place their message in to the minds of thousands of Internet users daily. Ads can be targeted to specific demographics,locations, and even times and dates. In addition, the ad is inescapable, unless the user has their sound turned off. Statistics show that 20% of Internet users browse with their speakers off, and PPP websites acknowledge this fact and thus charge a little less to advertisers because of it.
Web masters get paid, whether or not the user has their sound on. Unlike TV, radio, and other advertising methods, a user (with sound enabled) will always receive the advertising message, as it is presented to them in their normal browsing activities. There is no way to ignore or avoid it, but being that the ads are so short, they are not excessively bothersome to users, and only play to unique website visitors once within a three minute interval.
As KeyAudioAds become more prevalent and customized, it is expected that this emerging industry will grow at a phenomenal rate. PPP does not interfere with other ads, so in a sense, it is just extra money that a web master can pick up by simply adding a code to their site. Being that audio ads have not been around that long, they are only used by a small percentage of websites, and many Internet users may not have even encountered them yet. In the next few years, however, it may be impossible to find a website that does not have some form of audio ad
on it.
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