(1888PressRelease)
September 23, 2009 - Newton, MA - The official name of JumpGauge has been changed to SmartSymbols Interactive Technology (http://www.SmartSymbols.com). The announcement came as a last step in the re-branding process that brought SmartSymbols Interactive Technology brand to market.
SmartSymbols™ is based on the simple marketing principle that increasing customer interaction increases sales and builds brands. Think of it as a visual technology that uses attractive icons to give on-line prospects essential facts – on the page - timed to compel them to buy.
SmartSymbols™ Interactive Technology:
• Aggregates external marketing buzz (Twitter, blogs, etc.) and internal marketing collateral
into a visual message that compels shoppers to buy
• Turns shoppers into buyers by using interactive icons that tell a "back story" of a product
• Controls the flow of your marketing information to online visitors
• Consistently represents products in all channels
• Provides detailed analytics of customers' interests and purchase tipping points
According to co-founder, Chris Glennon, “SmartSymbols™ Aggregation Engine brings together essential information from sources all over the Internet, as well as your own marketing material and creates an engaging icon-driven visual experience. It capitalizes on the natural curiosity of your customers who want to know more about your products and services.”
SmartSymbols™ Interactive Technology offers feature-rich, visual highlights of a product and encourages customers to spend more time with a given product and interact with it on a web page, which does lead to increase in sales.
In addition, SmartSymbols™Analytics provides rich insights into product traffic and marketing effectiveness. It provides user interaction information, including the most important piece of interactive information: what aspects of your product visitors are most interested in.
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