(1888PressRelease)
February 11, 2007 - Valentine’s Day, the most romantic day of the year, is full of expectations . . . and disappointments. Will Cupid get it right this year?
With a little help from Jewelry.com, a popular website for fine jewelry and information, perhaps Venus and Mars can be brought into closer alignment, and Valentine’s Day 2007 will have a happier ending. Jewelry.com recently asked female visitors what they wanted to get on February 14th and what they actually expected to receive.
Here are some findings, based on responses from over 3,000 women:
• No surprise that a whopping 53.5% of women surveyed wanted jewelry on Valentine’s Day. Yet only 14% expected to receive it.
• A mere 1.8% actually wanted a card. 18% said they expected to receive a card.
• And while there was no one who said they wanted nothing for Valentine’s Day, 18.4% answered that they expected to receive . . . well, nothing.
“Cupid clearly has a lot of work to do,” said Virginia Halevi, Editor-in-Chief of Jewelry.com, which attracts an average of 3.5 million unique visitors a month. “In addition to low expectations, the biggest and most surprising finding of this survey is that most women feel Valentine’s Day could be the best occasion to truly love themselves.”
According to Halevi, the Jewelry.com survey showed that women are prepared (and willing) to buy themselves the Valentine’s Day gift they really want.
• 68.5% of the women polled said they would consider buying themselves a Valentine’s Day present this year.
• 49.75% said the gift they would buy themselves would be jewelry (with 54.55% willing to spend over $50).
“This self-purchase attitude on the most sentimental of holidays appears to be part of a growing trend,” said Halevi. “Last season there was a dramatic shift among holiday shoppers who put themselves on the top of their holiday lists. So why not for Valentine’s Day?”
Jewelry.com is a one-stop resource for jewelry and information, with over 43 million individual visitors a year. Its unique marketing platform connects jewelry shoppers with national, multi-channel retailers, which include Helzberg, JCPenney, Macy's, Sears, Sterling Jewelers, and Zales.
